Creative Strategist

**Creative Strategist (Full\-Time, Remote)** MVR Digital is hiring a Creative Strategist to own the link between performance data and creative output for our luxury and premium DTC clients. This is not a brand\-storytelling role. You'll read Meta and Google ad performance daily, form testable hypotheses about what's working and why, and write briefs precise enough that a designer or editor can execute without guessing. **About MVR Digital** MVR Digital is a performance marketing agency serving luxury and premium DTC and e\-commerce brands, with roots in New York, Denver, and Canada. We were named one of Adweek's Fastest Growing Agencies. We operate fully remote and async\-first, using Slack and ClickUp to run distributed teams across the US and Canada. **Our Values** * Act Like an Owner * Clarity Over Complexity * Serve Clients' Best Interest * We Win Together, We Lose Together * Data\-Informed, Human\-Led **What you'll own** * **Performance\-to\-brief pipeline \-** Read Meta and Google ad performance data daily. Identify which hooks are fatiguing, which formats are holding attention, and which audiences are saturating. Translate those signals into structured creative briefs: segment, message, hook type, format, reference, and success metric. * **Creative testing strategy \-** Build and prioritize a testing roadmap with media buyers. Form specific, falsifiable hypotheses rather than general concepts. * **Brief management and execution oversight** \- Brief designers, video editors, copywriters, and UGC creators. Maintain a tagged creative asset library so winning concepts from past sprints can be found and iterated on, not rebuilt from scratch. * **UGC scripting and trend iteration \-** Track UGC and short\-form trends across TikTok and Instagram on a rolling basis and adapt winning formats to client brands and offers quickly, before they fatigue.This is a core function of the role, not a secondary skill. Candidates without recent, hands\-on UGC scripting experience should not apply. + Iterate on existing UGC concepts based on performance data: tightening hooks, testing new openers, recutting pacing direction for editors. + Write UGC\-style scripts that sound like real people talking, not ad copy. You should be able to nail hook, problem, proof, and CTA structure in a 15\-30 second format. **What you need** * 3\+ years in creative strategy, performance marketing, or a closely related role (media buying, copywriting, or brand marketing with a strong performance bent). * Demonstrated experience writing structured creative briefs, not mood boards. * DTC or e\-commerce experience strongly preferred. * Luxury or premium brand experience is a differentiator, not a requirement, but you should be able to speak to how creative instincts shift in a higher\-consideration purchase environment. * Comfortable in a remote, fast\-moving agency environment managing multiple client accounts and external creative partners simult