Digital Marketing Manager

DescriptionBuild the Future WorkforceWand turns AI into labor. It enables humans and AI agents to operate together as a unified, hybrid workforce, with comprehensive management and oversight. And it’s already operating at scale inside some of the world’s largest organizations.Wand built the world’s first Agentic Labor Infrastructure enabling governments and global enterprises to create, manage, and scale digital workforces.Our mission is to integrate agent ecosystems into the core of work and business, unlocking a generational leap in the global economy. We’re building the infrastructure that lets humans and AI agents operate together safely, transparently, and at scale.Join Wand in leading the Agentic ShiftWand is building a high-performing global team who take full ownership of what they build. We lead by example, move fast, make data-aware decisions, and continuously push for more- always with a focus on delivering real value to customers.You would be joining a world-class team that combines deep research expertise and real-world product execution, with experience spanning Deepmind, Google, Amazon, Miro, Elise AI, IBM and Accern.RequirementsPosition SummaryWe’re looking for a Digital Marketing Manager Top-of-Funnel to build and scale Wand’s digital distribution engine. You’ll own how we drive awareness, qualified traffic, and measurable pipeline impact across SEO, GenAI optimization, paid media, and organic channels.You will be responsible for designing and executing full-funnel acquisition strategies from scratch: testing, optimizing, and scaling what works. This is a hands-on role for someone who understands performance marketing deeply, moves fast, experiments constantly, and uses data to drive decisions.You’ll operate in a fast-changing AI market where speed, adaptability, and accountability matter. This role is ideal for someone who thrives in ambiguity, takes ownership, and is comfortable building systems rather than inheriting them.ResponsibilitiesChannel Strategy & ExecutionOwn and execute the top-of-funnel acquisition strategy across SEO, GenAI visibility (AI search / LLM optimization), paid search, paid social, and organic social.Build scalable programs that drive qualified traffic and pipeline impact.Continuously test and refine channel mix, audience targeting, messaging, and creative.Performance & OptimizationDefine KPIs for each channel and own reporting dashboards.Manage paid media budgets for efficiency and measurable ROI.Lead landing page experimentation and conversion optimization efforts.Implement structured experimentation frameworks across campaigns.GenAI & Search VisibilityDevelop strategies to improve Wand’s discoverability in AI-powered search environments.Stay ahead of emerging distribution models and evolving search behavior.Translate insights into execution plans quickly.Cross-Functional CollaborationPartner with Content, Product, and Sales to align messaging and campaign priorities.Ensure campaign targeting supports enterprise pipeline goals.Share insights and performance learnings regularly with leadership.Key Qualifications 5+ years of experience in digital marketing with clear ownership of TOFU growth.Strong hands-on expertise in SEO (technical + content-driven).Experience running and optimizing paid search and paid social campaigns.Proven ability to manage performance budgets and drive measurable ROI.Experience building dashboards and translating data into strategic decisions.Demonstrated experimentation mindset (A/B testing, landing page optimization, audience segmentation).Experience in B2B technology or SaaS environments.Ability to work independently in fast-paced, evolving environments.Preferred ExperienceExposure to AI, ML, or emerging technology markets.Experience with GenAI optimization / answer-engine visibility.Experience in enterprise SaaS or product-led growth companies.Familiarity with advanced attribution modeling.Experience launching new categories or early-stage distribution engines.Personal CharacteristicsData-driven and performance-obsessed.Comfortable operating without rigid structure.Energized by fast change and experimentation.Highly accountable for results.Strong problem solver who builds processes where none exist.Curious about AI and evolving search behavior.Direct communicator who moves quickly and decisively.Originally posted on Himalayas