Director of Content Marketing

Ministry Brands is looking fora Director of Content Marketingto join our growing team! Who weareMinistry Brands is a leading provider of SaaS operational management systems, payments platforms, digital engagementtoolsand background screening solutions for faith-based,non-profitand for-profit organizations. Weservemore than95,000 customersas a trusted partner in digital transformation and enablement – advancing missions, driving efficiencies, and building engaged communities for more than four decades. The diverse and real-world experiences of our team members serving their communitiesmakesus stronger together andenhancesour ability to advance digital transformation for the greater good.The following locations in the Southeast region are approved remote working locations for this role: Georgia, Tennessee, North Carolina, South Carolina, Alabama, Mississippi, and Florida. PositionOverviewYou will run content like a business inside marketing,directly responsiblefor how content drives pipeline, conversion, and revenue across the organization.The Director of Content Marketing is a strategic and hands-on leader responsible for building andoperatinga high-performing content engine that fuels demand generation, customer acquisition, and expansion. This is a player-coach role where you will set the vision, lead a team, and execute high-impact work.You will partner closely with Demand Generation, Product Marketing, Lifecycle Marketing, and Sales to ensure content is fully embedded into revenue-driving programs.What You OwnYou are accountable for building andoperatinga content engine that drives pipeline, improves conversion, and fuels customer growth across the business.You own both strategy and execution across:Content Marketing Strategists (portfolio-aligned)SEO / GEOSocial Media & CommunityEditorial & CopywritingPR Firm (external)Youare responsible forhow these functions work together as a unified content and distribution engine that drives measurable business results.WhatYou’llDoContent Strategy & Revenue AlignmentDefine and own the content strategy aligned to demand generation priorities and revenue targetsEnsure content supports pipeline creation, conversion, and customer expansion across the full funnelPartner with Demand Generation to embed content into integrated campaigns and always-on programsAlign content plans to GTM initiatives, campaign calendars, and portfolio prioritiesEnsure content is not a support function, but a core driver of the demand generation engineLead & Scale the Content TeamLead and develop a team of content strategists and specialists across SEO/GEO, social, and editorialOversee social, editorial, and PR execution to ensure alignment and performanceEstablish clear roles, workflows, and standards across the teamBuild a scalable, high-performing content engine thatoperatesproactively, not reactivelyContent ExecutionPersonally contribute to high-impact content including campaigns, thought leadership, and conversion-focused assetsLead from the front, stepping into execution when needed to ensure quality, speed, and impactGuide the creation of campaign content, landing pages, nurture programs, and sales enablement materialsEnsure all content is built to drive engagement, conversion, and revenue outcomesDemand Generation PartnershipWork directly with Demand Generation Managers to drive pipeline across portfoliosEnsure content supports conversion across lead→opportunity→closed-wonPartner with Performance& CustomerMarketing on always-on demand generation and customer marketing programsSupport Lifecycle Marketing with content that drives engagement, retention, and expansionContent & Distribution OwnershipContent StrategyOwn the end-to-end content strategy across all portfolios, aligned to demand generation, lifecycle marketing, and revenue goalsDefine how content supports the full funnel, from awareness to conversion to expansionTranslate product positioning and GTM priorities into scalable content plans and campaign frameworksEstablish content priorities, themes, and editorial direction based on business goals and performance dataEnsure content is mapped to key audiences, personas, and stages of the buyer journeyCreate a repeatable content engine that supports campaigns, always-on programs, and lifecycle marketingContinuously refine strategy based on performance insights, pipeline impact, and evolving market needsSEO / GEOOwn organic growth strategy across SEO and generative search (GEO), driving visibility, intent capture, and inbound demandManage and develop the SEO/GEO Manager to improve performance across traditional and AI-driven searchEnsure all content isoptimizedfor discoverability, ranking, and conversionEditorial & CopywritingOwn editorial quality, voice, and messaging consistency across all contentEnsure content is clear, compelling, and conversion-focusedGuide the development of high-performing content across campaigns, website, and sales enablementSocial Media & CommunityOwn socia