Financial Controller

Financial Controller (Remote contract, SA-based) We are a digitally native, direct-to-consumer baby and toddler clothing brand established and headquartered in London. We exist to inspire parents to raise kinder generations so together we can give babies a softer & stronger start. We are a hard-working and close-knit team dedicated to creating quality products and a brand loved by parents, globally. For a young emerging brand, we have achieved significant critical acclaim and global recognition, partly fuelled by celebrity endorsements such as Kim Kardashian and other influencers, as well as winning multiple awards incl. Best Baby Brand (2018, 2019, 2020), Most Eco-Friendly Brand (2020, 2021, 2022), The Queen's Awards for Enterprise (2022), Can’t Live Without Parenting Product (2021, 2023), Made for Mum (2024), Best Sleepwear Brand, My Baba Awards (2025). The Role This is a hands-on leadership role at the heart of the business. You’ll own the integrity of our financial data, drive operational excellence across the finance function, and help us scale intelligently. Key Responsibilities: 1. Financial Reporting & Control Own the monthly management accounts process end-to-end, delivering accurate and timely reporting with clear variance analysis Lead the annual statutory reporting process and manage the external audit Maintain strong financial controls and balance sheet integrity, ensuring reconciliations are robust, documented and continuously improved Ensure reporting consistency across multiple systems and data sources 2. Data & Systems Leadership Bring together financial and operational data from multiple systems (ecommerce, warehouse inventory reports, banking, payroll, etc.) to create a single source of truth Champion the intelligent use of automation and AI tools to accelerate reconciliations, reduce manual processing, and improve reporting speed and accuracy Improve the finance tech stack, ensuring systems are scalable, well-integrated and future-proofed Build dashboards and reporting frameworks that connect financial performance with operational drivers 3. Financial Operations Oversee Order-to-Cash (AR), including credit control and cash collection Oversee Procure-to-Pay (AP), including payment runs and supplier management Drive continuous improvements in processes, controls and documentation across all finance workflows 4. Treasury & Cash Management Own short- and medium-term cash flow forecasting Manage banking relationships, facilities and working capital Optimise cash positioning across entities and currencies where applicable Provide proactive insight on liquidity, funding needs and risk management 5. Tax & Compliance Oversee VAT, payroll taxes, corporation tax and other statutory filings Partner with external advisors to ensure ongoing compliance across jurisdictions (where relevant) Maintain appropriate financial governance and internal controls 6. Business Partnering Partner with senior leaders to support budgeting, forecasting and strategic planning Provide clear insight into margins, inventory performance, cash conversion and ROI Deliver ad hoc analysis to support key commercial decisions Translate financial data into clear, actionable insights 7. Team Leadership Manage and develop the finance team, setting clear priorities and creating accountability Build capability within the team, identifying opportunities for upskilling and role evolution Create a culture of accuracy, ownership, continuous improvement and forward momentum Ensure the team is not just maintaining standards, but consistently improving them RequirementsWhat We’re Looking For: Great finance leaders come from different backgrounds. That said, to succeed in this role you will likely bring: Qualified Accountant (ACA / ACCA / CIMA or equivalent) Strong experience across reporting, financial operations, treasury and tax Experience in a product-based or stock-holding business (preferred) A high level of comfort working with data from multiple systems and reconciling inconsistencies between them Strong treasury and cash flow management experience Proven experience managing and developing finance team members You are: Detail-oriented and rigorous, you’re annoyingly fussy about your numbers. Comfortable operating both strategically and hands-on Naturally organised and able to manage multiple priorities at pace Systems-minded, you think in processes and continuously look for smarter ways to operate Proactive mindset: you don’t just identify inefficiencies, you fix them A strong communicator who can simplify complex financial topics Skills & Experience That Would Be a Bonus: Experience in a high-growth ecommerce or consumer brand environment Experience implementing or optimising ERP systems Practical experience using AI tools to streamline reconciliations, data validation, forecasting or reporting Experience operating across multiple entities or international markets Exposure to