Inbound Marketer

Job Title: Inbound MarketerJob Type: Full-Time | RemoteWorking Schedule: US HoursAbout Pavago Pavago is a digital growth partner for fast-moving companies. We help our clients build scalable, inbound-driven marketing systems through high-quality content, SEO, conversion optimization, and distribution. We care about results, ownership, and execution—not vanity metrics.We’re looking for an Inbound Marketer who understands that inbound is more than SEO—it’s about creating valuable, thought-provoking content and distributing it across the right channels to drive awareness, demand, and conversions.What You’ll Be Responsible ForContent Creation & OptimizationCreate high-quality, value-driven, and thought-provoking content that educates, challenges, and builds authorityWrite SEO-optimized blogs, website pages, and inbound assets aligned with search intent and funnel stageCreate content optimized for both search engines and AI platforms (LLMs, AI search, featured answers, summaries)Develop landing pages and conversion-focused copy that turns traffic into qualified leadsInbound Marketing Execution (Beyond SEO)Execute inbound campaigns across multiple channels, including:SEO & content marketingLead magnets (guides, checklists, playbooks, resources)Social media content that supports inbound distributionWebsite and landing page experiencesUnderstand how content, distribution, and conversion work together in a full inbound funnelLead Magnets & Conversion AssetsPlan and build lead magnets that solve real user problems and capture demandWrite copy for gated assets, CTAs, thank-you pages, and follow-up flowsCollaborate with marketing and design teams to improve conversion ratesResearch & StrategyConduct deep research on industries, competitors, and audience pain pointsIdentify content gaps and opportunities across the inbound funnelTranslate insights into strong content angles and inbound campaignsStay up to date with SEO, inbound, AI-search, and content distribution trendsAnalytics & PerformanceMonitor and evaluate content and inbound performance using:Google Search Console (GSC)Google Analytics 4 (GA4)SEMrush, Ahrefs, AIOOptimize content based on performance, engagement, and conversion dataMake decisions rooted in outcomes, not just trafficWhat We’re Looking ForMust-HavesProven experience as an Inbound Marketer, Content Marketer, or Content WriterStrong understanding of SEO, search intent, and inbound funnelsAbility to create content that drives value, not fluffExperience with GSC, GA4, SEMrush, Ahrefs, or similar toolsExcellent written English with strong storytelling and persuasion skillsPortfolio showing results-driven inbound or content workUnderstanding of how AI is changing content discovery and searchFamiliarity with social media as a content distribution channelNice-to-HavesAgency experienceExperience building or promoting lead magnetsFamiliarity with social media as a content distribution channelUnderstanding of how AI is changing content discovery and searchDay-to-Day ResponsibilitiesWrite, edit, and optimize inbound content across multiple formatsBuild and improve lead magnets and conversion assetsCollaborate with SEO, marketing, and strategy teams on inbound initiativesReview performance data and continuously improve content and campaignsResearch new topics, angles, and opportunities for inbound growthManage multiple projects while meeting deadlinesParticipate in team check-ins, reviews, and feedback sessionsInterview ProcessInitial Screening Call – Alignment on inbound thinking, communication, and expectationsPractical Assessment – Short inbound/content-focused taskFinal Interview – Deep dive into strategy, execution, and ownership mindsetOriginally posted on Himalayas