Marketing Performance Analyst

Join the People Helping PeopleVelera is the nation’s premier payments credit union service organization (CUSO) and an integrated fintech solutions provider. The company serves more than 4,000 financial institutions throughout North America, operating with velocity to help our clients keep pace with the rapid momentum of change and fuel growth in the new era of financial services. Our purpose: We accelerate partners’ success through innovative financial technology solutions and inspired service.The Opportunity:The Marketing Performance Analyst will assist with the implementation of the analytics strategy impacting all marketing functional areas. This role will be responsible for managing analytics and reporting platforms, performing quantitative and qualitative data analysis to develop key insights and recommendations to support demand generation, messaging and content strategy across the buyers' journey. The Performance Analyst will leverage trends, research, best practices, first- and third-party data to conceptualize, validate and test new ideas for continuous improvement, work with key stakeholders to define and monitor key performance indicators and partner across the organization to deliver on Velera business objectives. The ideal candidate is a detail-oriented, curious and forward thinking team player with the ability to turn raw data into insightful stories.Day In The Life:Apply expertise in quantitative analysis, and the presentation of data to see beyond the numbers, and incorporate qualitative data to deliver data-driven insightsTrack, digest and formulate recommendations for the different KPIs defined in collaboration with the leadership teamWork with internal stakeholders to establish KPIs and related metrics for strategies, new content, launches and enhancementsCollaborate with cross functional teams to identify new opportunities to serve business needs through analysis and reporting.Support business initiatives by identifying key trends that can drive growth for the business.Analyze metrics and user behavior to define trends and opportunity for improvement.Analyze performance metrics and use insights to optimize campaigns and drive growth against our corporate goals.Leverage data to grow the business and deliver personalized marketing initiatives for different audiences.Develop frameworks to support campaign tagging across marketing channels as well as conversion optimization strategies for web channels and campaign landing pagesManage analytics platforms and partner with Web, CRM, Events, Communications and Sales teams to configure, test and integrate tools that optimize the user experience and collect data to inform marketing strategiesFormulate hypotheses that can be tested, measured, and reported on to key audiencesHelp deepen understanding of client engagement across all digital channels throughout the buying journey by developing methods for tracking and analyzing user behavior and conversion dataMaintain and track KPI performance and ensure that data and reports are updated and shared as appropriate.Create and maintain dashboards and reports for internal stakeholders that track and interpret key metricsProduce and present executive reports that provide recommendations to drive high-level decision-making.Develop and automate regular reports for internal stakeholders and leadership on a routine basisDevelop automated reporting that supports transparency and democratization of data and respond to adhoc requests for analytics data and reportsUse analytics data from disparate sources to evaluate the effectiveness of demand generation initiatives and provide recommendations for improvements in content marketing, user experience and conversionsParticipate in data initiatives to better understand our audience, content and product offerings across all platforms and digital marketing channelsPerform all other duties as assigned.Qualifications:Bachelor’s degree (B.A. or B.S.) in Marketing, or related field preferred.Minimum five years of experience with marketing analytics including web, social media, and campaign performance; marketing communications or a closely related field.Experience with data visualization tools such as Looker Studio, Klipfolio, Tableau or PowerBI.Knowledge in utilizing marketing specific tools such as Google Analytics, Salesforce, Pardot, Sprout, Terminus, Sprout Social, ScreamingFrog or similar to support reporting and analysis is preferredStrong knowledge of SQL for data extraction and manipulation is a plus.About VeleraAt Velera, inclusion isn’t an initiative – it’s how we work. Guided by a people‑helping‑people philosophy, we cultivate a culture where every employee feels valued, respected and empowered to do their best work. We’re committed to building a diverse workforce and fostering meaningful connection across our teams. Through a remote‑first, flexible environment, we prioritize psychological safety, wellbeing and belonging so individuals and teams can collaborate