Sr. Manager, Organic & AI Acquisition

About Eleanor Health At Eleanor Health we are helping people affected by addiction live amazing lives. We work to fulfill this goal by building and growing the first addiction and mental health services provider designed to deliver a longitudinal, whole-person, value-based model of care for each community member. Our team is ambitious and committed to this unique opportunity, and understands the importance of attracting strong and experienced talent to make our vision for Eleanor Health a reality every day, and for every recovery journey we are entrusted to be a part of. About the Role Most people who find Eleanor Health should not have to see an advertisement first. They should find us because we show up when someone searches for treatment in their city, because an AI assistant recommends us when someone asks where to get help, because our reviews are real and our listings are accurate, and because trusted sources and communities help people discover Eleanor. This role leads the organic growth and AI visibility function. It is the counterpart to our performance marketing function. Where that team captures and converts existing demand, this function builds sustainable non-paid demand through assets and systems that compound over time, including content, content infrastructure, search visibility, entity signals, listings, reviews, earned coverage, and brand. This function is central to Eleanor Health's growth plan. Paid search currently drives roughly 60% of new member acquisition and is our most expensive channel. Our plan requires that share to fall substantially while total volume grows, which means non-paid acquisition must grow significantly. This role is accountable for developing and executing the strategy to grow non-paid acquisition, measuring its performance, and prioritizing the work and resources required to reach those goals. You would lead organic search, AI visibility, reputation, earned media, content strategy and operations, and brand stewardship. You would also own the content architecture and systems that support those channels, including the structures, governance, and workflows that allow Eleanor's content to scale. You will manage a Reputation & AI Visibility Specialist and direct specialist partners across content, technical SEO, design, public relations, and web implementation. Our organic foundation is real but evolving. Our directory presence across markets is fragmented and being addressed now. AI visibility is beginning to be measured and operationalized. Our website and content infrastructure are also evolving to support a more scalable, structured approach to organic growth. There is a substantial amount of high-leverage work available to a leader who can connect evidence to strategy, prioritize effectively, and build the systems and team required to execute it. What You'll Do Organic Growth Own organic search strategy and performance across every market we serve, including content strategy, technical SEO priorities, and local search Own non-paid new member volume and non-paid share of total acquisition as primary accountabilities Set and manage the content strategy and roadmap across the customer journey, including location, service, educational, and high-intent content that drives discoverability and treatment-seeking action Direct website information architecture and organic content experience in partnership with the performance marketing function, which owns conversion Content & Content Operations Own the systems, structures, and governance that support scalable content creation, publishing, maintenance, and reuse across channels Own website content architecture, taxonomy, structured content, CMS governance, templates, and publishing workflows, translating business and editorial needs into requirements for technical implementation Establish and govern editorial standards and workflows across internal and external contributors, including quality standards, review requirements, publishing governance, and ongoing content maintenance Direct content migration and ongoing content lifecycle management, including decisions about consolidation, redirects, archival, and adaptation to evolving content structures Build and maintain the operational framework that connects content strategy, evidence, execution, measurement, and learning so that decisions and outcomes inform future priorities Manage the freelance copywriter and own the end-to-end editorial production workflow, including briefing and assignment, editorial review, clinical and compliance review, visual asset coordination, CMS staging, quality assurance, publishing, and ongoing optimization AI Visibility Own how often and how accurately AI assistants and AI-generated search results cite, describe, and recommend Eleanor Health Establish and maintain measurement of AI citation, recommendation, and referral visibility, and use findings to inform organic, content, reputation, and distribution priorities Set strategy for