Senior Marketing Manager (B2B / Demand Generation)

We are looking for a Senior Marketing Manager to build and scale our demand generation function. This is a hands-on role with ownership, focused on creating inbound pipeline, strengthening our market positioning, and supporting sales with high-quality marketing assets.You will work closely with founders and sales, shaping how Radity is perceived in the market and how we generate new business.Why This Role MattersBuild marketing from an early stage with no legacy constraintsDirect impact on pipeline and revenueWork closely with leadership and influence positioningOpportunity to grow into a Head of Marketing roleCombine strategy, execution, and ownershipKey ResponsibilitiesDemand Generation and ContentBuild and execute a content-driven demand generation strategyCreate and scale case studies, landing pages, and core website contentDevelop clear and credible messaging for B2B IT services and insurtechLinkedIn and Thought LeadershipGrow Radity's presence on LinkedIn (company and founder profiles)Turn project work into high-quality content and narrativesBuild authority through consistent and relevant publishingSEO and WebsiteImprove website structure, messaging, and conversionDrive organic traffic growth through SEO-focused contentOptimize key pages for lead generationSales EnablementWork closely with sales to improve materials, messaging, and positioningSupport shorter sales cycles through stronger proof and contentEnsure marketing directly contributes to high-ticket deal conversionExecution and ScalingStay hands-on in execution (content, campaigns, experiments)Manage freelancers and gradually build a small marketing functionFocus on high-impact activities and clear prioritiesSuccess MetricsInbound leads and qualified pipelineWebsite conversion and engagementPerformance of case studies and contentGrowth of LinkedIn presence and authorityRequirements5+ years in B2B marketingExperience in IT services, software development, or consultingStrong experience with content and case study creationExperience with LinkedIn marketing (company and/or personal branding)Experience with SEO and website optimizationAbility to combine hands-on execution with strategic thinkingStrong English (written and spoken)Nice to HaveExperience in insurtech or fintechExperience working with founders or leadership teamsExperience building marketing functions from scratchFamiliarity with AI tools for content and marketing workflowsWhat We Offer$3,000–$5,000/month + performance-based bonusFully remote and flexible setupHigh-impact role with ownership and visibilityClear growth path toward Head of MarketingWork with a Swiss company focused on quality and long-term partnershipsImportantThis is not a pure content or social media role. We are looking for someone who can own demand generation, connect marketing to business outcomes, and build a function over time.Originally posted on Himalayas