Lead Graphic Designer/ Ilustrator

Who we are At Fortis Games we aspire to make great games that bring people together while redefining how game companies work. We believe in building a sense of belonging through our games, their communities, and how we operate and treat each other. Through our game communities, we will create powerful connections and lasting memories. We will foster a culture of diversity, equity and belonging where together our diverse skills, experiences and backgrounds impact the games we make. We are an early but mighty organization with a leadership team of game industry veterans. There are many opportunities for you to have a big impact on the products we'll be making as well as the overall direction of the company. If you're passionate about tackling difficult problems with direct and thoughtful communication and team first mentality, we may be the right place for you. About the role As a Lead Graphic Designer/Illustrator at Fortis, you will drive the visual quality and creative direction of our marketing and user acquisition efforts, shaping how players discover and connect with our games.Your focus will be on translating strategy, gameplay features, audience insights, and performance data into compelling visual systems and high-impact creative. You will lead by example through strong execution while guiding other designers and elevating the overall quality and effectiveness of our creative output.You will work closely with creative strategists, producers, and marketing partners to ensure all visual assets are aligned with campaign goals, optimized for performance, and executed at a high standard. You will also drive continuous improvement through research, creative experimentation, and the integration of new tools and workflows, including the use of generative AI in day-to-day design processes.In this role, you will not only use AI tools in your own day-to-day design process, but also help shape best practices for how AI is applied across creative development in a way that is efficient, high quality, brand-aligned, and responsible.What you will achieveLead the creation of high-quality, performance-driven visual assets for user acquisition campaigns, social media, and store presence, setting a high bar for craft and effectivenessTranslate creative strategy, gameplay features, and player motivations into compelling visual directions and scalable design systemsDrive ongoing research on competitor creatives, market trends, player behavior, and platform best practices, turning insights into actionable creative opportunitiesDefine and guide creative exploration, generating strong visual concepts and multiple variations to support testing frameworks and campaign iterationUse performance data and creative insights to inform design decisions, proactively identifying opportunities to improve engagement and conversionEstablish and uphold visual quality standards across all outputs, ensuring consistency, clarity, and strong brand alignmentCollaborate closely with creative strategists, producers, and cross-functional partners to align creative direction with business and campaign goalsProvide clear, structured, and actionable feedback to designers and external partners, supporting their growth and improving overall team outputBalance speed, quality, and volume across multiple initiatives, ensuring efficient workflows and timely delivery in a fast-paced environmentIntegrate generative AI tools into daily workflows, driving innovation in ideation, production, and iteration while improving team efficiencyStay ahead of emerging creative formats, tools, and technologies, bringing forward new approaches that differentiate our campaignsMentor and support other designers, fostering a culture of ownership, collaboration, and continuous improvementWhat you will need to be successful 6+ years of experience in graphic design, performance creative, or marketing design roles, with demonstrated leadership or ownership of creative outputStrong portfolio showcasing high-performing creative across digital formats (ads, store assets, social, etc.)Proven ability to translate insights and strategy into effective visual directionExperience guiding other designers and providing constructive, actionable feedbackStrong understanding of performance marketing principles and creative testing methodologiesExcellent communication, organizational, and stakeholder management skillsAbility to operate autonomously and drive initiatives from concept to executionDeep understanding of design fundamentals and best practices across platformsExperience in gaming, mobile, or performance-driven environments is highly valuedProficiency in industry-standard design toolsFamiliarity with motion graphics or 3D design tools is a plusHands-on experience using generative AI tools as part of daily creative workflowsWhy join us There are many reasons to join us, but here are a few:We strongly believe we are changing how games studios operate and at the core of what we do i