Product Marketing

**Location** ------------ NY, SF or Remote (US) **Employment Type** ------------------- Full time **Location Type** ----------------- Remote **Department** -------------- Marketing **Compensation** ---------------- * Salary range $165K – $180K • Offers Equity **Who We Are** Our mission is to make the world programmable. Sight is one of the key ways we understand the world, and soon this will be true for the software we use, too. We're building the tools, community, and resources needed to make the world programmable with artificial intelligence. Roboflow simplifies building and using computer vision models. Today, over 1M\+ developers, including those from half the Fortune 100, use Roboflow's machine learning open source and hosted tools. That includes counting cells to accelerate cancer research, improving construction site safety, digitizing floor plans, preserving coral reef populations, guiding drone flight, and much more. Roboflow is supported by great customers and investors, having raised over $63 million from Y Combinator, Google Ventures, Craft Ventures, Sam Altman, Lachy Groom, amongst other leading software investors. Roboflowers are passionate builders who value ownership, accountability, and a bias toward action. We're curious, hands\-on with new tech, and prefer showing our work over talking about it. Many of us have a founder mindset and thrive in our high\-autonomy environment. **What You'll Do** Roboflow is in the middle of one of the biggest narrative shifts in our history. We are moving from being known as a data labeling tool for developers to being known as the Vision AI platform that powers production deployments inside the world's largest companies. Half the Fortune 100 already uses us. The next phase is making sure they, and the buyers inside them, see us that way. Own positioning end\-to\-end: Define how we talk about products and features. You will sharpen the messaging, build the proof, and make sure every external facing surface tells a coherent story. Lead product launches: Architect launches that land. Pick the moments that matter, build the narrative arc, line up the customer references, brief the analysts, and equip the field. You know what a great launch looks like and you've run them before. Build the buyer surfaces: Buyer facing landing pages, ROI frameworks, vertical specific narratives, customer outcomes, named reference stories. The website and content library should serve buyers as well as they serve developers. Deliver content that sales actually uses: Decks, battle cards, objection handling, competitive intel, pricing positioning. Talk to AEs every week. Build the materials they will actually use in a live deal. Productize customer proof: Turn customer wins into structured outcomes led case studies, video, webinars, conference talks, and peer referral motion. Operationalize the reference machine. Drive vertical strategy: Industrial, logistics, aerospace and def