Social Media Lead on Pro Bono - Remote

**Job Summary** We are seeking a dynamic and innovative Social Media Lead to champion our brand’s digital voice across various platforms. In this role, you will craft compelling content, develop engaging campaigns, and leverage analytics to elevate our online presence. Your energetic approach will inspire audiences, foster meaningful relationships, and drive brand awareness through strategic social media management. If you thrive in a fast\-paced environment and are passionate about digital storytelling, this is your opportunity to make a significant impact! **Responsibilities** * Develop and execute comprehensive social media strategies aligned with brand goals and target audiences. * Create, curate, and manage engaging content across platforms including Facebook, Instagram, Twitter, LinkedIn, and others. * Utilize social listening tools to monitor brand sentiment, industry trends, and competitor activity to inform content and engagement strategies. * Manage social media advertising campaigns using Facebook Advertising and other paid promotion tools to maximize reach and engagement. * Oversee daily social media management using tools like Hootsuite or Buffer to schedule posts, track performance metrics, and optimize content delivery. * Collaborate with graphic designers to produce visually appealing graphics using Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite. * Analyze web analytics with Google Analytics and web analytics tools to measure campaign success and refine future strategies. * Maintain strong relationships with influencers, partners, and community members to enhance brand reputation through public relations efforts. * Proofread all content for accuracy, branding consistency, and tone before publishing. * Stay updated on emerging social media trends, platform updates, and best practices in digital marketing. **Requirements** * Proven experience in social media marketing or digital marketing roles with a focus on content creation and management. * Strong knowledge of SEO principles along with keyword research techniques to improve content visibility. * Proficiency in graphic design software such as Adobe Photoshop and Adobe Illustrator; experience with video editing is a plus. * Familiarity with social listening tools like Brandwatch or Sprout Social for monitoring online conversations. * Experience managing paid advertising campaigns on Facebook Ads Manager or similar platforms. * Skilled in web analytics tools including Google Analytics to track performance metrics effectively. * Excellent written communication skills with an eye for proofreading and branding consistency. * Ability to manage multiple projects simultaneously while meeting deadlines in a fast\-paced environment. * Knowledge of e\-commerce platforms and digital marketing strategies that support online sales growth is desirable. * Experience creating META Threads/Facebook Reels * Competence with Google Workspace Tools and Salesforce **Benefits** * P