Search Engine Optimization Specialist

Contract \| Remote, US\-Based \| $75/hour **About Bellrae Marketing** Bellrae Marketing is a strategy\-led marketing agency that serves as an outsourced marketing department for established, growth\-minded businesses. We bring strategy and execution together across SEO, social media, content, email marketing, paid media, and websites to build connected marketing systems designed to drive meaningful business results. We're increasingly focused on the home and design industry, including design\-build firms, custom home builders, remodelers, interior design brands, and other established businesses where trust, expertise, visibility, and a healthy pipeline are critical to growth. **About the Role** Bellrae is looking for an experienced SEO Strategist to lead the SEO strategy behind our client accounts. This is a contract role for someone who can evaluate a business, its website, competitors, search landscape, and performance data to identify the organic search opportunities that matter most. We are looking for someone that we can form a long\-term partnership with. You will conduct SEO audits, develop keyword and content strategies, identify technical and on\-page opportunities, and create prioritized SEO plans for our internal team to execute. We're looking for someone who goes beyond identifying SEO issues and can tell us what matters most, what we should do about it, and in what order. **Responsibilities** **SEO Audits \& Strategy** Conduct comprehensive SEO audits and translate findings into prioritized recommendations, including: * Organic rankings and search visibility * Technical SEO and site health * Keyword and competitor analysis * Website architecture and internal linking * On\-page SEO * Service and location pages * Local SEO and Google Business Profiles * Citations and NAP consistency * Analytics and conversion tracking * Content gaps and opportunities * Develop clear SEO roadmaps based on business goals, competitive opportunities, and potential impact. **On\-Page \& Content Strategy** Provide strategic direction for both existing and new website content, including: * Keyword\-to\-page mapping * H1s and H2s * Title tags and meta descriptions * Page optimization recommendations * New service and location pages * Internal linking plans * SEO\-driven editorial calendars * Blog and resource topics * Content briefs and search\-intent direction for writers * Recommendations to update, expand, consolidate, or redirect existing content Our content and web teams will handle much of the execution. Your role is to determine what we should create or optimize and why. **Local SEO** Develop local SEO recommendations for location\-driven businesses, including: * Google Business Profile optimization * Local keyword strategy * Service\-area and location page strategy * Citation management and cleanup * Duplicate or outdated business listings * Rebrands, relocations, and business name changes * Local authority and review opportunities