SEO Specialist

**About the Role** Citypeak Marketing is looking for a hands\-on SEO Specialist to independently manage search optimization across multiple client accounts — from strategy and content through technical implementation, link building, and reporting. This is a remote role within a growing agency where you'll own SEO performance. **Note:** This role uses Hubstaff for time tracking. Open to US\-based candidates in the Eastern, Central, or Mountain time zones. **What You'll Own** **SEO Strategy \& Keyword Research** * Develop and own SEO strategies for client websites across service, location, and blog content * Conduct keyword research and map target terms to pages based on search intent and opportunity * Monitor and track keyword position changes over time, identifying trends and adjusting strategy accordingly * Perform basic competitor research to inform content gaps and authority\-building opportunities **Content Writing \& AI\-Assisted Production** * Write and edit SEO\-focused web copy, blog posts, service pages, and location pages * Use AI tools and prompting techniques to support content production at scale without sacrificing quality * Create content briefs with clear structure, headings, metadata, and internal linking guidance * Ensure all content aligns with client branding, tone, and search intent **Technical SEO \& Website Performance** * Perform technical SEO audits covering crawlability, indexing, redirects, duplicate content, mobile usability, page speed, and site structure * Implement fixes and improvements directly within Wix, Squarespace, or WordPress * Optimize metadata, alt text, image compression, internal linking, and indexing settings * Build and format new content pages with clean, well\-designed layouts — not just functional, but visually polished **Link Building — Paid \& Directory** * Execute paid link building campaigns, managing outreach, placement, and budget * Build and maintain local business citations and directory listings * Support Google Business Profile optimization and broader local SEO efforts * Monitor listing consistency and identify new authority\-building opportunities **Reporting \& Performance Tracking** * Track and report on rankings, traffic, impressions, clicks, and page performance * Build monthly SEO reports in Looker Studio and Google Sheets with clear takeaways and recommendations * Use SE Ranking, Ahrefs, SEMrush, Google Search Console, and GA4 as your primary tool stack **Client \& Team Collaboration** * Join client calls as needed to present SEO progress, findings, and recommendations * Communicate clearly with account managers and internal team members on project status and priorities * Support all marketing projects with strategic findings including target keywords, benchmarks, etc. **What We're Looking For** * Bachelor’s degree in Business, Marketing, Communications, or related field preferred * 3\+ years of SEO or digital marketing experience * Proficient with SE Ranking, Ahre