GoodPop Director of Brand Marketing

**GoodPop** Director of Marketing Location: Remote Reports to: VP of Marketing **About GoodPop** ================= Since 2009, GoodPop has been on a mission to clean up the classic treats we're nostalgic for \- offering better\-for\-you frozen pops made of real ingredients with less sugar and nothing artificial. From the high\-quality ingredients they ethically source to how they care for their partners and planet, GoodPop exists to give back to communities one treat \- and good deed \- at a time. GoodPop products come in 20\+ delicious flavors and are available nationwide at Whole Foods, Sprouts, Publix, Walmart, Kroger, Costco, and more. **About the Role** ================== GoodPop is looking for a Director of Marketing to lead both the art and science of growth. This is a rare opportunity to own GoodPop's brand identity while simultaneously driving measurable, channel\-specific marketing performance across retail and digital acquisition. This leader will shape and scale GoodPop's brand vision across every stage of the consumer journey \- from awareness and trial to conversion, loyalty, and in\-store velocity \- while building a data\-driven performance marketing engine that connects spend to real sales outcomes. You'll combine strategic thinking with strong execution, turning consumer insights into effective marketing programs and growth initiatives. **Key Responsibilities** ======================== **Brand StrategyDNA** --------------------- * Challenge and sharpen GoodPop's brand strategy to build a distinctive identity that supports growth. * Develop a brand voice that is premium, playful, warm, and unmistakably GoodPop. * Bring the brand to life through distinctive storytelling across consumers, shoppers, and retail touchpoints. * Build clear brand architecture across the core portfolio and future innovations. **Consumer Insights** --------------------- * Use consumer research to identify insights about the category, the brand, purchase triggers, and barriers. Apply those insights to sharpen brand strategy and voice. * Build a disciplined test\-and\-learn approach across messaging, packaging, claims, shopper activation, and channel\-specific marketing. **Product MessagingPositioning** -------------------------------- * Formulate comprehensive product points of difference, claims, and positioning strategies to differentiate GoodPop in the market. * Own positioning and narrative development for the product portfolio, translating brand strategy into clear briefs that guide copywriters, designers, and agency partners. * Support the development of sales materials and presentations to enable the Sales team. **Campaign DevelopmentExecution** --------------------------------- * Develop and execute impactful marketing plans across retail, club, online, and emerging channels. * Drive awareness, trial, and repeat through a mix of brand\-building and performance marketing initiatives. * Partner with Sales to connect marketing