Conversion Rate Optimization (CRO) Strategist

**The Overview:** We are a scaling direct\-to\-consumer (DTC) e\-commerce brand in the health, wellness, and weight\-loss space. We operate in a fast\-paced, data\-driven environment that prioritizes autonomous execution and clear, logical testing. We are seeking a Conversion Rate Optimization (CRO) Strategist and Direct Response Copywriter to take ownership of our conversion funnel. This is a full\-time, long\-term engagement for an expert who wants to deeply understand our customer avatar and translate those psychological insights into high\-converting landing pages and site architecture. **Why Join Us (The Culture \& Perks):** * **Full\-Time \& Long\-Term:** We are looking for a dedicated partner to grow with us over the long horizon, not a short\-term freelancer. * **100% Remote \& Flexible Hours:** Work from anywhere in the world. We operate on a strict output\-and\-impact basis—we care about your results, not the hours you clock in. * **Young, International Team:** You will be joining a driven, dynamic, and globally distributed team that values innovation, speed, and autonomy over rigid corporate bureaucracy. * **True Autonomy:** We hire experts to tell us what to do, not the other way around. You will be handed the keys to the conversion engine and given the creative and technical freedom to run your testing protocols. **Role \& Deliverables:** * **Direct Response Copywriting:** Write highly effective, branded conversion copy across all touchpoints, including landing pages, listicles, and product pages. * **AI\-Assisted Development:** Build, code, and deploy flawlessly optimized landing pages from scratch utilizing AI tools (such as Claude Code) to maintain a high iteration velocity. * **Backend \& Funnel Optimization:** Analyze and optimize the cart drawer, checkout flow, and subscription portals to maximize Average Order Value (AOV) and customer retention. * **Scientific A/B Testing:** Manage a continuous, rigorous 3\-phase testing lifecycle: *\- Hypothesis:* Documenting the exact variable being tested and the psychological assumption behind it. *\- Verdict:* Analyzing the quantitative outcome and statistical significance. *\- Evolution:* Applying the documented data to build subsequent tests and compound our internal learnings. **Requirements:** * Extensive professional background in direct response copywriting, with a deep understanding of consumer psychology and conversion principles. * Proven track record of building and optimizing high\-converting funnels specifically within the e\-commerce niches. * Technical proficiency in AI\-assisted web development (Claude Code, etc.) to independently launch and iterate on landing pages without relying on a separate development team. * Fluency in AI image generation tools (Midjourney, Nanobanana, etc.) to independently create required product and editorial visual assets. * Strong analytical capabilities, with the ability to interpret raw ad and site data and translate it into actiona