Growth Marketing Lead

About DispensedAtDispensed,we are passionate about empowering individuals to reach their full potential by supporting better health outcomes. We believe that access to innovative and alternative therapies can transform lives. Through our telehealth platform, we facilitate patient access to affordable, efficient, and reliable alternative medicine services across Australia, NZ and the UK.About the RoleWe are looking for a Growth Marketing Lead to build and scale a high-performance growth engine across paid acquisition, lifecycle, and conversion channels.This is a hybrid operator and leadership role. You will lead the growth function while remaining hands-on in execution during the early phase, particularly across Paid, CRO, CRM/lifecycle, SEO, and experimentation.Your mandate is to move the business from channel-based marketing to a structured, data-driven growth system that can scale efficiently.There are both internal and external resources available to help in the execution of this strategy but a level of hands-on technical ability will be required.Why This Role MattersWe are at an inflection point. Today, our growth is driven by a small set of channels and a relatively early-stage marketing system.This role is responsible for building the infrastructure, processes, and team required to scale efficiently, reduce volatility, and unlock new growth channels over time.What You'll OwnOwn Growth Strategy and PerformanceDefine and execute the growth roadmap across paid, lifecycle, CRM and CRO channelsOwn CAC, LTV, conversion rate, and overall marketing efficiencyAllocate budgets across channels based on performance and marginal returnsTranslate business targets into clear growth plans and forecastsBuild and Operate the Growth EngineDesign and run a structured experimentation roadmap across:Paid acquisition (Meta, Google, emerging channels)Landing pages and funnels (CRO)Lifecycle (email, SMS, retention flows)SEOImplement testing frameworks with clear hypotheses, measurement, and iteration cyclesIdentify and remove bottlenecks across the funnelHands-On Execution (First 6-9 Months)Own and optimise key parts of the funnel directly:Landing page testing and CROCRM/lifecycle flows (email, SMS, retention, winback)SEO growth foundationsWork closely with creative and paid media to align messaging, targeting, and funnel performanceBe comfortable going from strategy to execution without handoffsData, Insights, and AttributionPartner with data/tech teams to create/leverage data warehouse and reporting infrastructureAnalyse performance by cohort, channel, and segmentMove beyond platform metrics to true CAC and LTV understandingImprove attribution clarity and decision-making frameworksBuild and Lead the TeamWork with Senior Marketing Lead to:Define the future growth org structure and hiring roadmapHire and manage key roles across paid, lifecycle, creative, and dataSet performance standards, workflows, and operating cadenceManage external partners and agencies where requiredWhat Success Looks LikeWithin 3-6 months:Clear growth roadmap and experimentation cadence in placeImproved funnel visibility and performance reportingEarly wins across CRO and lifecycleWithin 6-12 months:More stable and predictable CACIncreased conversion rates across key funnelsStronger contribution from lifecycle and retentionReduced reliance on any single acquisition channelWhat You’ll NeedRequired Experience:6-8+ years in growth, performance, or digital marketing rolesExperience owning growth across multiple channels (not just paid media)Proven track record improving CAC, conversion rates, and LTVExperience in DTC, marketplace, or digital-first businessesCore Capabilities:Systems Thinking: Understands how paid, creative, CRO, and lifecycle interact as one systemHands-On Operator: Comfortable building flows, launching tests, and analysing data directlyAnalytical Rigor: Strong understanding of attribution, cohort analysis, and funnel metricsExperimentation Mindset: Structured approach to testing, iteration, and learningLeadership: Able to build and scale a team over timeThis role is not suited to candidates who:Have only specialised in a single channel (e.g. Meta or Google) without broader growth ownershipPrefer managing over executing and are not hands-on in the workFocus purely on brand without owning performance outcomesRely heavily on agencies or external teams to drive results What We OfferWork From Anywhere. 🌍A competitive salary and awesome benefits package. 💰A supportive and positive work environment. 🌟Opportunities to grow and develop your career. 📈Opportunity to transform lives through alternative medicine. 💡Originally posted on Himalayas