Senior Email Marketing & Lifecycle Manager

**About Dr. Berg Nutritionals** Dr. Berg Nutritionals is a leader in the health and wellness industry focused on addressing the root causes of health concerns. We offer a dynamic work environment with opportunities for growth, where you can contribute to helping millions achieve better health through education, premium supplements, and holistic practices like the Healthy Keto® diet. Working with us, you'll be part of a globally recognized brand with a social media presence reaching over 47 million followers across platforms. Be a part of an innovative and fast\-growing company that is passionate about transforming lives through education on health and wellness. If you thrive in a dynamic environment where your contributions make a real impact, this is the place for you. **Role Summary** We are seeking a senior manager to own our lifecycle marketing program end\-to\-end—strategy, execution, testing, and revenue. The manager will shape the team, workflows, and standards from the ground up in close partnership with our Operations Department. We have Shopify purchasers, significant warm traffic from YouTube and social media, and a fast\-growing 78K\+ quiz\-funnel audience with significant untapped upside in cadence, segmentation, advertorial creative, flows, loyalty, and personalization. This role will have the opportunity to build email and in\-house SMS/RCS marketing as a founding leadership role. **Job Duties \& Responsibilities** * Day\-to\-day email and SMS/RCS strategy across multiple lists, and the send calendars that run them. * Campaign, flow, content, personalization, and transactional development—from strategy through reporting and KPIs. * Subscription and loyalty communications—building a currently ad hoc area into a deliberate, ongoing program. * Create a disciplined testing roadmap (advertorial formats, templates, offers, landing pages), in close partnership with our Copywriter and incoming Sr. CRO \& Experimentation Specialist. * Flow performance across the library—treat our automated revenue as a managed program, not a set\-and\-forget initiative. * Exhibit strong leadership skills by guiding and training the Marketing Automation Strategist, Marketing Assistant, and other members of the division on execution standards and workflows, giving meaningful input on hiring and structure as the function scale. **Qualifications \& Skills Required** **Required** * 6\+ years in email/lifecycle/CRM marketing, ideally in DTC ecommerce; direct revenue ownership. * Extensive Klaviyo proficiency—campaigns, flows, segmentation, deliverability—and comfort owning the platform. * A demonstrated track record of testing and experimentation that moved conversion and revenue. * Strong analytics experience: GA4, TripleWhale, revenue attribution, and clear KPI reporting to leadership. * Strong influence\-based leadership and cross\-functional collaboration skills. * Developed operational instinct for building work