Director, Global Marketing (Digital Solutions)

Date Posted:2026-07-17Country: United States of AmericaLocation: OTCTH: Connecticut Home Offices Remote Location, Remote City, CT, 06032 USADirector, GlobalMarketing(Digital Solutions)Location:US (Flexible) Reports to:Sr Director,Global Marketing The OpportunityOtis is transforming from a world-leading elevator manufacturer and service provider into a connected mobility company. Digital solutions such ascustomer portals,connected services, AI-driveninsightsand IoT-enabled products are becoming key differentiators and growth drivers. We are seeking aDirector, Global Marketing (Digital Solutions)to define and execute the global marketing strategy for our digital portfolio, translating technology into compelling customer value propositions that accelerate adoption, commercialgrowthand customer loyalty.Why This Role Matters NowOtis has 2.3 to 2.5 million units under maintenance worldwide, we are uniquely positioned to create new revenue opportunities and strengthen customer relationships Digital solutions are becoming a strategic growth pillar Customers increasingly expect connected, data-driven outcomes rather than equipment alone.Otis has an opportunity toposition itself as a leader in connected mobility,differentiating itselfthrough software,AIand digital services.24–36 Month MandateDevelop and execute the global go-to-market strategy for the digital solutions portfolio.Increase customer awareness,adoptionand commercial performance of digital offerings.Connect with customers, build differentiated messaging, customerpersonasand value propositions.Create scalable launch frameworks and regional marketing toolkits.Establish thought leadership in connected buildings,AIand predictive services.Create measurement frameworks linking marketing to pipeline,adoptionand revenue.Build a scalable enablement model embedded into onboarding, coaching, and executionKey Responsibilities1. Define the Global Digital Solutions Marketing StrategyDevelop the long-term global marketing vision and strategy for Otis’ digital solutions portfolio.Establish the strategic marketing roadmap aligned with Otis’ growth ambitions and digital transformation strategy.Define the marketing operating model,governanceand best practices for digital solutions across global and regional teams.Prioritizeinvestment and marketing activities based on commercialopportunityand customer value.2. Build the Digital Solutions Marketing CapabilityCreate and establish a new global marketing capability dedicated to digital products and connected services.Develop scalable processes, frameworks and playbooks for product launches, customeradoptionand lifecycle marketing.Introduce modern B2B product marketing practices and ways of working.Define how digital marketing integrates with Product Management, Sales, Regional Marketing and Digital Technology.3. Own the Global Go-to-Market StrategyLead the end-to-end go-to-market strategy for all digital solutions.Define market segmentation, customerpersonasand buying journeys.Connect with customers and develop compelling value propositions and positioning.Build, develop and executelaunch& promotionalstrategies for newand existingdigitalsolutions.4.EstablishCustomer & Market IntelligenceBuild Voice of Customerprogrammers.Conduct customer interviews.Develop customer personas.Understand digital buyingbehavior.Monitor competitors.Benchmark industry best practice.Identifyfuture market opportunities6.Sales enablementSales playbooks& trainingCustomer presentationsROI toolsBattlecardsCustomer storiesand case studies7.Measure Commercial ImpactDigital pipelineAdoptionRevenue& SalesProduct launch successCampaign ROICustomer engagementSalesutilizationMarket share (where measurable)LeadershipPartner & influenceregional leadership teams andcross-functional teams Establish andoperateagovernanceIdeal Candidate ProfileExperience10+ years in B2B product marketing, digital solutionsmarketingor SaaS marketing.Experience marketing IoT, connected assets, softwareplatformsor industrial digital solutions.Track recorddelivering global product launches and go-to-market strategies.Experience in matrixorganizationswith global and regional stakeholders.Background in building technologies, industrialautomationor enterprise software preferred.CapabilitiesStrategic product marketingGo-to-market leadershipValue proposition developmentCustomer-centric mindsetCommercial acumenData-driven decision makingExecutive communicationStakeholder influenceDigital marketing and demand generationAI and technology literacyOrganizational ScopeGlobal responsibility for the digital solutions marketing portfolio across the Americas, EMEA, China andAsia Pacific. Partners closely with Product Management, Global Sales, Digital Technology, Regional Marketing,Communicationsand external agencies. High visibility with Global Marketing and Growth leadership.ImpactThis role will shape how Otis brings digital innovation tomarket. Success will be measured by increased adoption of digital s