Manager, Paid Social Media

Death is our only foe.Blueprint was founded by Bryan Johnson, who has the world’s best comprehensive biomarkers. He is quantitatively the healthiest person on the planet.Blueprint is methodically built on science. Bryan freely shares his protocol, learnings and data with everyone to use. Blueprint has also developed a family of nutritional products to make the benefits of the Blueprint protocol affordable and available to all.We’re a small, tight-knit team working to clean up the global food supply, provide healthy food to everyone, and build Don’t Die into the most influential ideology in the world. We move quickly, work efficiently, and enjoy an environment defined by competence.We’re looking for a highly analytical and creative Paid Social Media Manager to own and scale our paid social acquisition efforts. This role is ideal for someone with hands-on experience driving growth for DTC and/or subscription-based businesses, who understands how paid social fits into a broader growth marketing ecosystem.You’ll be responsible for strategy, execution, optimization, and performance reporting across paid social channels, with a strong focus on efficient customer acquisition, LTV growth, and experimentation.RequirementsPosition Responsibilities:Own the paid social strategy and day-to-day execution in collaboration with agency across platforms such as Meta (Facebook/Instagram) and testing into new social channelsPlan, launch, and optimize full-funnel campaigns (prospecting, retargeting, retention) to drive customer acquisition and subscription growthAnalyze performance data to optimize toward core growth metrics such as CAC, ROAS, LTV, payback period, and subscription retentionDevelop and scale testing frameworks for audiences, bidding strategies, creative, and landing page experiences in collaboration with cross functional teamsCollaborate closely with lifecycle/CRM, analytics, and web teams to ensure alignment across acquisition, onboarding, and retentionOwn forecasting, budgeting, and pacing of paid social spend, ensuring efficient and scalable growthPrepare and present performance insights, learnings, and recommendations to cross-functional partners and leadershipBasic Qualifications/skills:3-5+ years of experience managing paid social media campaigns, preferably for DTC and/or subscription-based businessesProven track record of scaling paid social spend while maintaining or improving efficiencyStrong understanding of growth marketing principles, experimentation, and performance measurementDeep platform expertise in Meta Ads Manager; experience with TikTok Ads strongly preferredExperience working closely with creative teams and providing clear, data-driven creative directionAdvanced analytical skills and comfort working with dashboards, attribution models, and experimentation frameworksAbility to thrive in a fast-paced, test-and-learn environment with high ownership and accountabilityBenefitsSalary Range: $135,000 - 160,000Originally posted on Himalayas