Sr. Marketing Operations Manager

About ReputationReputation, founded in Silicon Valley in 2013, is the industry's sole platform that uses an AI-powered product stack to help companies measure, manage, and scale their real-time reputation performance everywhere, effectively functioning as a business's eyes and ears across all customer feedback channels to uncover predictive insights. This market leadership is reinforced by significant funding from top-tier firms like Bessemer Venture Partner, Kleiner Perkins, and Marlin Equity Partners, driving substantial annual recurring revenue from Global Fortune 1000 companies, major automotive OEMs, healthcare systems, and top property management firms, with trust from over 250 partners including Google and Meta. Recognized recently as America’s Greatest Midsized Workplaces by Newsweek which rewards excellence and career development, and attracts player-coaches, team-oriented collaborators, and individuals who value perseverance and hustle.Your Role at Reputation:The Senior Marketing Operations Manager is a highly collaborative and analytical problem solver who develops and implements creative solutions to operational challenges. As a key member of the Marketing Operations team, you will enable the global Marketing and Sales organizations through scalable processes, trusted data, efficient technology, and operational excellence. The Senior Marketing Operations Manager plays a critical role in enabling the marketing organization through scalable systems, processes, data, and automation. This role is responsible for the administration, optimization, and enhancement of our marketing technology ecosystem, lead lifecycle framework, database strategy, reporting infrastructure, and AI-enabled operational workflows.The ideal candidate combines strong technical expertise with analytical thinking and a continuous improvement mindset. They are passionate about operational excellence, data integrity, workflow automation, and leveraging emerging technologies to improve marketing performance, increase scalability, and drive measurable business outcomes. This individual is equally comfortable working within systems, solving complex operational challenges, partnering across functions, and translating business requirements into scalable solutions.This is a highly hands-on role requiring a strong builder mindset. Success in this position requires a willingness to work directly within systems, develop solutions, troubleshoot issues, and drive execution while balancing strategic initiatives and long-term operational improvements.How You’ll Shape the Experience: Lead the strategy, administration, optimization, and governance of marketing systems, lead management processes, marketing databases, automation frameworks, and reporting infrastructure that support scalable demand generation and pipeline growth.Define "metrics that matter" and develop dashboards and reporting frameworks that provide actionable insights to Marketing leadership and key stakeholders.Monitor, analyze, and provide insights into funnel performance, marketing contribution to pipeline, customer acquisition, buying group engagement, contact acquisition, database health, campaign effectiveness, and overall marketing performance to identify opportunities for optimization and growth.Drive strong sales and marketing alignment through initiatives and processes that support lead management and governance, improved lead quality, enhanced data quality, and operational efficiency.Serve as the primary administrator for core marketing technologies and partner with stakeholders to ensure platforms are effectively configured, integrated, governed, and optimized to support marketing objectives, data integrity, workflow automation, and business scalability.Partner with Sales Operations and IT to identify, design, and implement solutions that improve operational efficiency, data quality, scalability, and business performance.Partner with Marketing leadership to provide ongoing analysis and insights related to marketing investments, pipeline impact, attribution, funnel performance, and goal attainment.Execute marketing database strategy by identifying opportunities to improve data quality, enrichment, segmentation, contact acquisition, compliance, and overall database health. Establish scalable processes that ensure data integrity, support audience targeting, improve buying group visibility, and enable accurate reporting and decision-making.Identify opportunities to modernize marketing operations through workflow automation, AI-enabled solutions, signal-based targeting, and emerging technologies. Partner across teams to evaluate, implement, and operationalize capabilities that improve efficiency, scalability, lead management, reporting, and overall marketing effectiveness.Create and maintain documentation, governance standards, workflows, and operational procedures that support consistent execution and long-term scalability. Manage vendor relationships, contracts, licens