Marketing Manager, Patient Recruitment

At Headlands Research, we are dedicated to enhancing clinical trial delivery within our communities. As a leading network of advanced clinical trial sites, we leverage cutting-edge technology and exceptional support services to broaden outreach and participation. Founded in 2018, our rapidly growing company currently operates 20+ sites across the US and Canada, with plans for further expansion.Marketing Manager, Patient RecruitmentLocation: RemoteDepartment: Patient Recruitment & MarketingReports to: VP of Patient Recruitment & MarketingThe RoleThe Marketing Manager, Patient Recruitment, is responsible for leading and scaling Headlands Research’s patient acquisition engine across its multi-site network. This role owns the end-to-end recruitment marketing lifecycle, including strategy, execution, performance optimization, budget management, and compliance. This leader will drive measurable improvements in enrollment outcomes, standardize branding and processes, expand into new acquisition channels, and ensure all marketing activities adhere to regulatory and ethical standards. The role requires a balance of strategic leadership, operational execution, and data-driven decision-making.Responsibilities:Recruitment Strategy & ScalingDevelop and execute scalable, multi-channel patient recruitment strategies across therapeutic areas and geographiesBuild repeatable frameworks to support rapid study start-up, enrollment acceleration, and cross-site deploymentPartner with feasibility and operations teams to align recruitment plans with study timelines and enrollment targetsIdentify and activate new acquisition channels, including digital, community outreach, and referral networksPerformance Marketing & Conversion OptimizationOwn full-funnel performance (impressions through enrollment)Optimize campaigns to improve conversion rates, reduce screen failures, and lower cost per randomized patientImplement structured A/B testing for creatives, messaging, targeting, and landing pagesBuild and leverage dashboards and analytics to drive continuous performance improvementChannel Management & InnovationOversee paid and organic channel strategy (Meta, Google, TikTok, programmatic, SEO, email, SMS, etc.)Evaluate, onboard, and manage marketing vendors and platformsDrive innovation in patient engagement (video, digital experiences, content strategy)Expand into underutilized channels such as physician referrals, partnerships, and community-based outreachBranding & StandardizationEstablish and enforce standardized branding, messaging, and creative guidelines across all sitesEnsure consistency in patient-facing materials while enabling localized optimizationOversee development and approval of marketing assets (ads, landing pages, email campaigns, educational materials)Partner with internal stakeholders to ensure messaging aligns with protocol requirements and patient needsBudget Management & Financial OversightOwn and manage patient recruitment marketing budgets across studies and sitesAllocate spending strategically across channels to maximize ROI and enrollment outcomesMonitor budget pacing, forecast spending, and adjust allocations based on performance dataEvaluate cost efficiency, including cost per lead, cost per screened patient, and cost per randomized patientManage vendor contracts and ensure alignment with financial and performance expectationsCompliance & Regulatory AdherenceEnsure all recruitment materials and campaigns comply with IRB/EC requirements, HIPAA, and applicable regulatory standardsPartner with regulatory and clinical teams to manage submission, approval, and version control of marketing materialsMaintain audit-ready documentation of campaigns, approvals, and consent-related materialsEnsure ethical, patient-centric messaging that aligns with clinical trial guidelines and sponsor expectationsTeam Leadership & ManagementLead, mentor, and develop a team of recruitment marketing professionalsEstablish clear KPIs, performance expectations, and accountability structures for direct reportsManage external agencies and vendors, ensuring delivery against defined performance metricsFoster a culture of accountability, continuous improvement, and collaborationOperational Excellence & InfrastructureBuild scalable processes for campaign launch, tracking, reporting, and optimizationEnsure proper tracking infrastructure (UTMs, CRM integration, attribution models) is implemented and maintainedPartner with technology teams to enhance marketing automation and patient engagement systemsStandardize workflows and reporting across sites to drive efficiency and consistencyRequirements:Bachelor’s degree in Marketing, Business, or related field required7+ years of experience in digital marketing, growth marketing, or patient recruitment required2+ years of people management experience requiredProven experience managing marketing budgets and driving ROIStrong analytical skills with experience in CRM and marketing analytics platforms (e.