Director, Marketing (Brand Lead)

More than one million people in the United States today are fighting blood cancer. While a traditional allogeneic stem cell transplant has been the best hope for many, the transplant itself can prove fatal or lead to serious conditions, such as graft vs. host disease. Orca Bio is a late-stage biotechnology company redefining the transplant process by developing next-generation cell therapies with the goal of providing significantly better survival rates with dramatically fewer risks.With our purified, high-precision investigational cell therapies we hope to not only replace patients' blood and immune systems with healthy ones, but also restore their lives.Summary: The Director, Marketing is responsible for leading the US promotional launch of Orca-T, Orca Bio’s first commercial product. This individual will be a critical member of the Marketing team and broader Commercial team, leading workstreams to collect and interpret HCP insights, develop engagement strategies, shape and test Brand messaging, and build promotional tactics. The Director, Marketing will have a wide remit including HCP, payer, and patient audiences, personal and non-personal tactical development, and omnichannel media strategy. Planning for multiple launch scenarios, completing promotional readiness, and contributing to Commercial and organizational Launch Readiness will be core responsibilities for this role. Reporting into the VP/Head of Marketing, this individual will collaborate closely with the cross-functional Orca team including Medical Affairs, Sales, Operations, Regulatory, IT, and Legal.ResponsibilitiesLeads the promotional launch of Orca-T, driving robust pre-launch, launch, and post-launch strategies and omnichannel tactics that maximize market penetration and product adoptionDrives development of unique and effective HCP engagement strategies aligned to Orca-T Brand strategyCollaborate with the Market Development team and other Commercial personnel to shape a comprehensive HCP Marketing tactical plan, budget, and performance plan aligned to Brand KPIs to enable a robust promotional launchLead Orca-T message development across HCP and patient audiences, including insights generation and analysisLead the execution of a full HCP-facing tactical suite for personal and non-personal channels, including PRC review and approval, for Day 0, Now Approved, and Campaign assetsContribute to omnichannel strategy, deployment, and managementManage agency partners effectively to deliver consistent resultsContribute to advisory board content, execution, and analysisKOL Engagement at major congresses, advisory boards, and site visits as necessary to support Commercial onboarding workstreamsLead consistent engagement with Sales team to ensure optimization of messaging and assetsEffectively manage the promotions tactical budget to Launch Readiness and Orca-T launchManage one Product Marketing FTEQualificationsBachelor’s degree in Life Sciences, Marketing, Finance, or related required; an MBA or other advanced degree is preferred10 years of biopharmaceutical experience, including at least 7 years of experience in Marketing, Commercial Strategy, and/or SalesExperience in hematology/oncology and/or bone marrow transplantation and marketing complex, novel products in therapeutic areas of high unmet needProven ability to prioritize and manage multiple projects simultaneously, including market research, message development, promotional tactics, advertising campaigns, and associated PRC and OPDP processesTrack record of cross-functional collaborationPrior people management experience preferredWillingness to travel up to 20%Required CompetenciesStrong Marketing experience, including unbranded and branded strategy and tactical executionExperience building and managing omnichannel tactics, including digital and print mediaClinically proficient in acute leukemia and bone marrow transplantation, with a track-record of working with clinical and scientific experts in-house and externally to shape strategy and tacticsStrong business acumen and insight into HCP perception/behavior dynamics and key value drivers Expertise in prioritizing and managing multiple projects simultaneously to deliver against ambitious goalsStrong communication skills, with the ability to educate internal stakeholders about Marketing best-practices while driving resultsAble to thrive in dynamic, ambiguous environments and champion an entrepreneurial mindsetThrives in a fast-moving, dynamic environment Proficiency with Veeva PromoMats preferredThe anticipated annual salary range for this job is based on prior experience in the role/industry, education, location, internal equity, and other job-related factors as permitted by law. For remote-based positions, this range may vary based on your local market. You will also be eligible to receive pre-IPO equity, in addition to competitive medical, dental, and vision benefits, PTO, 401(k) plan, life and accidental death and disability coverage, a