Social Media Manager

Dr. Michael Ruscio — doctor, clinical researcher, and author — produces a steady stream of high\-quality YouTube content on evidence\-based gut health and functional medicine. That library is our flagship asset. Your mission: extend its reach across Instagram, TikTok, Facebook/Meta, and Pinterest, and grow those channels through disciplined, analytics\-driven iteration. This is a builder\-and\-optimizer role, not a passive posting role. You'll take what already works, adapt it intelligently for each platform, test relentlessly, and compound growth over time. **What you'll do** * **Curate and repurpose** — turn the strongest YouTube moments into platform\-native Reels, TikToks, posts, and Pins (you'll edit short\-form clips; our YouTube editors support advanced edits) * **Test creative deliberately** — hooks, formats, captions, covers, posting times, and content series, learning what drives growth on each platform * **Iterate from analytics** — this is the heart of the role: a repeatable loop of curate → test → measure → adjust → scale * **Own channel growth** — set and pursue meaningful targets per channel, tracked against clear KPIs (follower growth, engagement rate, reach, saves/shares) * **Grow the email list** — convert followers into subscribers via ManyChat and our free guides * **Report with clarity** — keep leadership informed and confident without needing to be in the weeds Expected output: 3–4 excellent, well\-adapted pieces per week plus daily story activity — quality over volume. A comments moderator handles replies; you guide their efforts. **Who you are** * 4\+ years managing social channels with **metric\-backed proof** you grew them — ideally in wellness, healthcare, or the creator space * Strong short\-form video instincts and editing chops (CapCut, Canva, Adobe, or similar) * Genuinely data\-driven — you live in analytics and enjoy it * Self\-directed and reliable in a remote, flexible\-hours environment * Energized by a science\-backed health education mission **What we offer** * $32–45/hour depending on experience, 20–30 hrs/week with room for growth * Fully remote with flexible hours (leadership based in Austin, TX) * A clear runway to senior\-level scope as the channels grow * Employee discount on our premium supplement line — and you'll learn about health while you work Pay: $32\.00 \- $45\.00 per hour Benefits: * Flexible schedule Experience: * Social media management: 4 years (Preferred) Work Location: Remote