Creator Lead

Creator Lead - Contract Title: Creator LeadManager: Marketing Director, LuceComp: Day Rate - negotiable Location: London office, Chancery Ln (hybrid) In a nutshell: UGC is one of the biggest compounding levers we haven't fully unlocked. This role exists to build the machine from scratch and prove the impact it has on performance. This means creating a creator programme that generates volume, drives organic word-of-mouth, and feeds top-performing content directly into our paid Creative Factory.The best version of this role: a creator programme running at scale, a seedling network generating hundreds of real mentions every month, and a direct line between organic content wins and paid performance.What You're Responsible For1. Creator Programme at ScaleBuild and operate a creator programme that generates +200 organic posts per month across core channels, all mapped to Jobs to be Done. This means:Identifying and onboarding the right creators at volumeBuilding a brief and content system that produces JTBD-aligned, high-quality output consistentlyOwning the content calendar and channel mix across organicTracking creator performance and iterating the roster accordinglySetting the standard for what 'good' looks like and making sure every creator knows it2. Seedling Programme & WOMBuild a seedling programme that generates 500+ word-of-mouth mentions per month. This means:Designing and running a lightweight product seeding operation from the ground upIdentifying the right communities, creators, and micro-influencers to seed intoBuilding systems to track and attribute WOM mentionsIterating the programme based on what's driving genuine conversation, not vanity metrics3. Creative Factory ContributionThe best content you produce doesn't just live organically — it fuels paid. This means:Identifying top-performing organic content and pushing it into the Creative FactoryWorking hand-in-hand with the Meta squad to feed winning formats into paid campaignsClosing the compounding loop: organic content wins → creative testing → paid scale → lower blended CPW4. Agency LeadershipYou lead a team of agencies to deliver at pace. This means:Setting clear output expectations and holding agencies to delivery, not just activityWorking closely with the organic squad and Meta squad as a true cross-functional partnerRunning a lean, high-output, AI built operation; you do not need headcount to have horsepowerSuccess MetricsOrganic posts per month: Creator programme volume and consistency (target: +200/month)WOM mentions per month: Seedling programme reach (target: 500+/month)Content fed to Creative Factory: Organic-to-paid pipeline velocityBlended CPW contribution: Impact of creator content on paid efficiencyAgency output and velocity: Programme execution qualityWhat Good Looks Like in This RoleOn programme building: You don't wait for the perfect system. You build something AI first & scrappy that works, learn fast, and scale what's winning. You want to prove this is a scaled channel for us fast.On volume: You hit 200 posts a month without sacrificing JTBD alignment. You know the difference between content that looks good and content that converts.On paid contribution: You actively push winning content to the Meta squad. You don't treat organic as separate from paid — you treat it as the top of a compounding funnel.On agencies: Your agencies know exactly what's expected. You measure output, not effort, and you hold them to it.Behaviours to Crush This RoleBuilder mentality: You've never had a creator programme handed to you. You've built them. You know what zero-to-one looks like and you move fast without breaking what matters.Consumer obsession: Every creator you onboard, every brief you write, every piece of content you review, you're asking: does this convert our ICP?Commercially wired: You understand that organic content has one job beyond awareness: feeding the paid machine. You think in compounding loops, not one-off campaigns.Insatiable hunger for results: 200 posts. 500 mentions. Every month. You are in the detail and you hold the line.Scarily AI-enabled: You run this programme like it's a much bigger team. AI is how you operate at speed and scale.Collaborative by default: You sit at the intersection of organic, paid, and creative. You bring people in early, share context generously, and treat every internal partner as a multiplier.If you’re excited to play a part in shaping creator marketing at one of the UK’s fastest-growing AI companies, we’d love to hear from you.🚀 Apply now and let’s build something truly great.Originally posted on Himalayas