Growth Strategist

About Lucyd Lucyd is a performance marketing and growth agency helping ambitious wellness brands scale through acquisition, retention, creative strategy, and conversion optimization.We specialize in building scalable growth systems for brands operating in policy-constrained wellness, including hemp, cannabis, telehealth (including GLP-1s and research peptides), supplements, and functional wellness products.We are more than an agency executing individual services. We operate as integrated growth partners embedded in our clients’ businesses, helping them solve challenges across the entire customer journey—from customer acquisition and retention to creative, websites, and conversion optimization.Our team moves quickly, communicates transparently, and operates with a high level of ownership and accountability. We care deeply about outcomes, strategic thinking, operational excellence, and long-term client partnerships.Why This Role ExistsThe Growth Strategist is the strategic engine of a Lucyd advertising pod.This role owns the strategic direction, ROI, and operational alignment of assigned client accounts. Growth Strategists are responsible for helping clients scale profitably while ensuring the pod operates efficiently and at a high standard.The best Growth Strategists at Lucyd think like operators, not vendors. They understand the economics of the businesses they support and make decisions through the lens of profitable, scalable growth.Growth Strategists at Lucyd are expected to think holistically across: Paid acquisition Creative strategy Funnel conversion Offer positioning Business economics Retention marketing Operational execution You are expected to operate as a strategic extension of the client’s business.Without a strong Growth Strategist, the pod doesn’t function effectively. With one, the pod can scale.What You’ll OwnClient Strategy & Leadership Serve as the strategic lead for 8-10 client accounts Develop deep understanding of each client’s business model, economics, goals, and operational constraints Operate as a strategic extension of the client’s internal team Build strong alignment and trust through proactive communication and strategic clarity Present recommendations, insights, and performance updates with confidence Paid Media Strategy Lead the strategy across Meta and other paid channels Oversee high-level decisions related to budget allocation, testing strategy, scaling, audience approach, and optimization Collaborate closely with Media Buyers to improve efficiency and account performance Ensure campaigns align with Lucyd frameworks, testing systems, and best practices Creative Strategy Drive creative testing strategy and messaging direction across accounts Translate performance insights into actionable creative hypotheses Help shape hooks, angles, offers, and positioning strategies that improve conversion efficiency Collaborate with creative teams to improve iteration speed and creative performance Funnel & Retention Strategy Evaluate landing pages, offers, and customer journeys through a conversion-focused lens Understand how email and SMS retention systems influence overall acquisition efficiency and profitability Collaborate cross-functionally with Email and Post-Click teams to improve overall funnel performance Pod Leadership & Execution Lead the strategic direction and operational cadence of your pod. Ensure the right priorities are being executed at the right speed by the right people. Delegate effectively while maintaining high standards Create alignment between internal execution and client goals Identify operational bottlenecks and escalate challenges early Help develop pod team members through feedback, accountability, and strategic guidance Performance & Profitability Monitor pod profitability and client-level performance Ensure accounts are progressing toward client KPIs and internal margin expectations Identify growth opportunities and risks proactively Escalate performance concerns early with clear strategic recommendations AI & Operational Efficiency Leverage AI tools to improve analysis, ideation, reporting, communication, and operational efficiency Continuously identify ways to improve workflows, clarity, and execution speed How You’ll Be Measured Pod profitability maintained at or above internal margin targets Client retention and account growth Campaign performance against client KPIs (MER, aMER, CPA, revenue targets, etc.) Strength and health of client relationships Quality and clarity of strategic communication Operational effectiveness of the pod Development and performance of pod team members What You BringMust-Have 3+ years of experience in paid social advertising, preferably in an agency environment Strong direct-to-consumer (DTC) eCommerce experience Proven ability to manage strategic client relationships at an account level Deep working knowledge of Meta Ads Manager — campaign setup, optimization, scaling, and reporting Strong understanding of DTC business economi