Performance Marketing Video Editor

**Performance Marketing Video Editor** ====================================== **Location:** \[Remote / Hybrid / On\-Site — San Diego] **Type:** \[Full\-Time / Contract] **Team:** Creative **Reports to:** Creative Manager **About the Role** ------------------ We're a performance\-driven creative team building paid social and direct\-response content for fast\-growing DTC and e\-commerce brands. Our ads don't just look good — they're built to win at the auction, measured against real numbers, and iterated relentlessly. We're hiring a **Performance Marketing Video Editor** who lives at the intersection of storytelling and conversion data. You'll cut scroll\-stopping ads for Meta, YouTube, and Native platforms, spin up rapid creative variations to test hooks and angles, and use modern AI video tools to produce more high\-quality concepts, faster, than a traditional edit bay ever could. If you get a genuine thrill out of watching a hook's hold rate climb because of an edit you made — and you're already experimenting with AI UGC and generative video — this role is built for you. **What You'll Do** ------------------ * **Cut high\-converting direct\-response ads** for Meta (Facebook/Instagram), Google (YouTube/Display), and Native platforms — optimized for hold rate, CTR, and ROAS, not just aesthetics. * **Produce AI\-assisted video at scale.** Use generative video and AI UGC tools to create new creative concepts, including realistic AI presenters with accurate lip\-sync and audio, and consistent characters across spots up to 60 seconds. (Experience with tools like Runway, Seedance, Kling, Sora, Google Flow, HeyGen, or similar is a major plus.) * **Build creative variations for testing** — multiple hooks, CTAs, intros, and messaging angles per concept so the media team always has fresh iterations in rotation. * **Hook viewers in the first 3 seconds** using quick\-cut pacing, pattern interrupts, and proven scroll\-stopper structures. * **Polish for the platform** with sharp sound design, captions, text overlays, and motion graphics that lift engagement and retention. * **Repurpose raw footage, UGC, and long\-form content** into platform\-native short\-form ads that map to specific funnel stages. * **Work the data.** Review creative performance (CTR, CVR, ROAS, hold rate, thumb\-stop rate) and let the metrics drive your next round of edits. * **Collaborate closely** with media buyers, strategists, and copywriters on audience insights, product positioning, and funnel strategy. * **Stay current** on platform formats, trends, and ad\-policy/compliance requirements across channels. **What Success Looks Like** --------------------------- * **First 30 days:** You're shipping clean, on\-brief edits with fast turnaround and learning our brands, accounts, and creative testing process. * **First 90 days:** You're independently producing testable creative variations, incorporating AI video into your workflow, and proposing hooks and angles based on