Field Marketing Manager

Field Marketing Manager Department: MarketingLocation: North America / Remote (United States) Reports To: Director of MarketingAbout the RoleThe Field Marketing Manager is responsible for Blackthorn's field and event marketing program across third-party sponsorships, hosted field events, executive dinners, partner activations, and webinars. This role is focused on driving awareness, pipeline, customer retention, and partner relationships through thoughtfully executed in-person and virtual experiences.This is a cross-functional role, collaborating closely with Marketing, Sales, Customer Success, and Alliances to ensure events align with our go-to-market strategy and business goals.We are an AI-first company, and this role requires someone who enthusiastically uses AI tools daily to produce better work, faster.As a highly visible individual contributor, you'll become a power user of Blackthorn’s event platform. You'll act as a subject-matter expert, evangelizing our capabilities publicly and providing hands-on feedback to our Product team.What You'll DoEvent Strategy & ManagementBuild and run the calendar across third-party conferences and tradeshows, hosted Blackthorn events, executive dinners, partner activations, and internal events all focused towards the goal of driving leads and generating pipeline.Facilitate the selection of the right events for our ICP and goals, working with event partners to secure sponsorships that maximize our presence and participation. Define and uphold how Blackthorn shows up at every event, ensuring brand presence, booth experience, and attendee-facing materials are consistent and on-brand.Maintain a single source of truth for upcoming events, status, and outcomes across the team.Field & In-Person Event ExecutionLead end-to-end logistics for live events (hosted and sponsored) including venue sourcing, vendor management, booth experience, signage, swag, AV, catering, run-of-show, staffing, and travel.Develop pre-event, during-event, and post-event plans that maximize attendee engagement and follow-up to drive new business, expansion, upsells, and renewals.Brief and prepare Blackthorn staff attendees for each event.Cross-Functional CollaborationPartner with Demand Generation to plan promotion, registration, and follow-up motion for every event.Coordinate with Content on event messaging, speaker prep, and supporting assets.Align with Sales, Customer Success, and Alliances on event selection, attendee strategy, and post-event follow-up.Communicate event status, plans, and results to the marketing team and broader business stakeholders on a regular cadence.Virtual Events & Webinars ExecutionSupport webinar and virtual event production. Partner with Content and Demand on topic selection, speaker recruitment, promotion, run-of-show, and follow-up. Act as stage manager/producer for each event to ensure smooth production for speakers and attendees. Event ReportingManage event data in Salesforce, including campaigns, lists, and attribution.Track and report on event performance including registrations, attendance, leads, MQLs, opportunities, and pipeline.Deliver post-event reporting and recommendations to inform future investment.Budget ManagementOwn the field marketing budget and track spend against plan across event types.Make recommendations on event mix and investment levels based on ROI.What We're Looking For2–4 years of B2B field marketing, event marketing, or integrated marketing experience, ideally in SaaS or tech.Demonstrated ability to plan and execute live and virtual events, and webinars end-to-end.Experience partnering with demand generation, content, and sales on integrated event campaigns.Strategic mindset: You think beyond logistics to how events drive brand, pipeline, and customer outcomes.Strong project management skills with the ability to manage multiple concurrent events.Experience owning an event budget.Working knowledge of Salesforce, including campaigns, lists, and basic reporting.Excellent written and verbal communication skills.Comfortable in a fast-paced, globally distributed, remote-first environment.U.S.-based and eligible to work in the U.S.Willing to travel approximately 15–25% for events.Nice to HaveFamiliarity with Blackthorn-adjacent verticals (higher education, non-profit, healthcare).Hands-on with event tech (Blackthorn, Cvent, Splash, Bizzabo) and webinar platforms (Zoom Webinars, Goldcast, ON24).Marketing automation experience (preferably Pardot).Partner or co-marketing experience.What we offerAn incredible team of smart and supportive peopleA deep feeling of satisfaction and completionFully remote global team working from homeStock options for every employeeFlexible work week$400 office stipendMaternity/Paternity leaveStudent loan debt assistancePledge 1% - time off during the year for helping nonprofitsHealth insurance contribution (if in the US)Children's 529 college fund assistance (if in the US)About BlackthornBlackthorn turns any organization'