Sr. Social Media Manager

About NicheNiche is the leader in school search. Our mission is to make researching and enrolling in schools easy, transparent, and free. With in-depth profiles on every school and college in America, 140 million reviews and ratings, and powerful search tools, we help millions of people find the right school for them. We also help thousands of schools recruit more best-fit students, by highlighting what makes them great and making it easier to visit and apply.Niche is all about finding where you belong, and that mission inspires how we operate every day. We want Niche to be a place where people truly enjoy working and can thrive professionally.About The RoleFrom where to live to where to learn, Niche helps millions of students and families make some of life’s biggest decisions. Social is one of the most direct ways we build trust, show up in culture, and stay relevant to those audiences. This role is responsible for doing so exceptionally well.As our Senior Social Media Manager, you'll lead organic social strategy across our B2C channels (Instagram, TikTok, Facebook, and more) and B2B presence on LinkedIn, with an eye on wherever attention is shifting next. You'll work in close partnership with our Head of Content to set direction, and you'll have the creative and strategic latitude to build something worth following.What You Will DoStrategy & Ownership:Own Niche's organic social strategy across B2C and B2B channels, developing and implementing platform-specific approaches that grow our brand and move our business forwardPartner with the Head of Content to align social with broader content, brand, and business goals to ensure social is integrated into campaigns, product launches, partner building strategies, and key company momentsDefine and lead our ambassador, influencer, and community strategies: identifying the right partners, managing contracts, budgets, and briefs, and building ongoing connections with key audiences across platformsMonitor emerging channels, audience behaviors, new platform features, and algorithm changes to make proactive recommendations on where and how Niche should show up nextContent & Execution:Lead content ideation and production, working individually as well as with internal teams and external creators to deliver content that's high-quality, on-brand, culturally relevant, and built to resonate on each platformBe Niche's ears on the ground. Proactively surface what you're seeing in communities and conversations, pitching fresh content ideas and translating trends and signals into usable insights for broader brand and marketing effortsDrive the biweekly content planning cycle across Lifecycle, B2B, and Comms/Content teams, and develop SOPs that keep content creation, publishing, testing, and community engagement consistent and scalableTesting & Optimization:Spot trends early, and run structured test-and-learn pilotsOwn performance tracking for organic social, moving fluidly between quantitative data and qualitative signals to surface what's working, what's not, then bringing clear recommendations to the team with rationale, timeframes, and success targetsAI, Search, & Discoverability:Stay current on how AI tools and LLM-powered search are shaping brand discovery as well as how brands like Niche get found and cited, and how social can influence those outcomesLead experimentation with new formats, workflows, and approaches that leverage AI to increase speed, quality, and impactWhat We Are Looking For7–9 years of hands-on social media experience, ideally in-house for a brand or organizationFull-cycle experience owning content calendars, creator relationships, and platform strategy end-to-endProven ability to make complex, stressful, and opaque categories feel human, relatable, and worth followingStrong analytical instincts: you read performance data, identify what matters, make a clear case for what to do next, and understand how paid and organic work togetherSharp copywriting skills, a genuine ear for brand voice and audience nuance, and the editorial judgment to know the difference between what's trending and what's worth doingComfortable producing content yourself, directing others through briefs and feedback, and being on camera or directing creatorsClear communicator who can explain the "why" behind decisions to teammates and stakeholdersExperience representing a brand at industry events, creating onsite content, and willingness to travel minimally (roughly 2–3 times per year)Bonus: experience in education or working with students, families, or academic communitiesCompensation Our national target base salary range is $81,440 - $101,800, plus participation in our Annual Bonus and Stock Option Program. Base compensation will be commensurate with experience and skills.At Niche, our Total Rewards Philosophy is centered around creating a workplace environment that attracts, motivates, and retains top talent by providing a comprehensive and competitive rewards package. This philosop