Director, Social Commerce Strategy

Position OverviewPartnerCentric is seeking a Director, Social Commerce Strategy to lead and optimize commerce experiences across social media platforms, with a strong emphasis on TikTok Shop, Instagram Shopping, YouTube Shopping, and live commerce. This role will own the strategy behind how consumers discover, engage with, and purchase products directly within social platforms, driving measurable revenue growth, conversion, and customer acquisition for our clients.The ideal candidate brings deep, hands-on TikTok Shop expertise and a strong understanding of the broader social commerce ecosystem. We're looking for an entrepreneurial, data-driven strategist who can connect organic creator content, paid social traffic, and in-platform shopping experiences into cohesive strategies that drive performance. This role requires someone who leads by example, rolls up their sleeves alongside internal teams, and leverages AI and automation to improve results.Key ResponsibilitiesSocial Commerce Strategy & Channel Leadership Lead social commerce strategy across TikTok Shop, Instagram Shopping, YouTube Shopping, live shopping, and emerging in-platform commerce channels. Serve as PartnerCentric's subject-matter expert on social commerce, with deep ownership of TikTok Shop strategy, execution, and performance. Assess client commerce opportunities and develop actionable strategies to launch, optimize, and scale social shopping programs. Develop channel-specific growth plans, including 30-, 60-, and 90-day strategies, to drive GMV, conversion, customer acquisition, and profitable revenue growth. Lead by example, working hands-on alongside internal teams to execute strategies, troubleshoot challenges, optimize performance, and deliver measurable results. Stay actively involved in day-to-day execution, taking ownership of initiatives from planning through implementation rather than simply providing direction. TikTok Shop & In-Platform Commerce Optimization Own TikTok Shop strategy and performance across client programs, including Shop setup, product assortment, merchandising, pricing, promotions, and conversion optimization. Oversee product catalogs, product detail pages (PDPs), inventory coordination, fulfillment considerations, and the overall in-platform shopping experience. Develop launch plans and promotional calendars aligned with product launches, seasonal opportunities, and platform-specific campaigns. Identify underperforming areas of the shopping experience and implement hands-on improvements to increase conversion and revenue. Analyze performance across GMV, AOV, conversion rate, creator productivity, contribution margin, and profitability. Evaluate how social commerce contributes to broader retail and ecommerce growth, including incremental sales and potential retail halo effects. Develop forecasts, testing strategies, and performance recommendations to continuously improve client results. Live Shopping & Social Commerce Activation Develop and execute strategies for live shopping, shoppable content, and emerging in-platform purchasing experiences. Partner with Creator & Influencer teams to align creator recruitment, affiliate activation, content, and livestream initiatives with commerce objectives. Collaborate with Paid Social teams to connect traffic generation, GMV Max, Shop advertising, and content amplification with in-platform conversion. Identify opportunities to optimize creator-led shopping experiences, product placement, promotional offers, and livestream performance. Evaluate creator and affiliate contributions to Shop performance, identifying opportunities to improve productivity, conversion, and ROI. Connect social commerce initiatives with broader retail and ecommerce strategies to maximize customer acquisition and incremental growth. Client Strategy & Performance Growth Serve as a strategic advisor to clients, developing tailored social commerce strategies aligned with business objectives, budgets, and growth opportunities. Lead client strategy discussions, performance reviews, and recommendations for channel optimization and expansion. Translate complex performance data into actionable insights that demonstrate revenue impact, profitability, and incremental growth. Develop performance measurement frameworks that consider attribution, customer acquisition, conversion, and cross-channel impact. Partner with Client Services, Creator & Influencer, Paid Social, and other internal teams to deliver integrated performance marketing strategies. Support new business opportunities and client expansion by identifying where social commerce can drive measurable business growth. Platform Expertise, AI & Innovation Build relationships with key social commerce platforms, including TikTok, Meta, YouTube, and emerging commerce partners. Stay ahead of platform updates, algorithm changes, shopping features, policies, and emerging consumer behaviors. Possess deep expertise in mobile app linking, deep linking, and mobile att