Social Media Generalist

This is a remote position.Strategy & PlanningDevelop a comprehensive social media strategy for Gimme Swag across Instagram, TikTok, YouTube, Twitter/X, Tumblr, Discord, Facebook and Pinerest.Create and maintain a rolling content calendar (target: 2–3 posts per week per platform).Establish baseline KPIs and reporting structures to track growth and engagement.Manage the Pinterest strategy for New Dawn.Content Management & EditingCurate and edit raw assets provided by the team or interns into platform-specific formats (Reels, TikToks, Shorts).Proficiently use editing tools such as CapCut, Adobe Premiere/Rush, or AI-assisted editing tools.Ensure all content aligns with brand voice: playful, youthful, and authentic for Gimme Swag; sophisticated and compliant for New Dawn.Manage the Pinterest execution for New Dawn.Community & Platform ManagementManage daily posting schedules across all priority platforms.Engage with the community, respond to comments/DMs, and foster relationships within the gaming/collector niche.Monitor analytics weekly to identify trending topics and adjust strategy accordingly.Work with InternsGuide and provide feedback to two high-school-aged interns (one in TX, one in NY) regarding content ideas and raw asset capture.Maintain flexible, informal communication channels to ensure steady workflow. RequirementsExperience: 3+ years in social media management, preferably with brands in the creator economy, gaming, or lifestyle sectors.Platform Expertise: Deep understanding of algorithms and best practices for Instagram, TikTok, YouTube, and Discord. Experience with Pinterest is a plus.Technical Skills:Proficiency in video/photo editing (CapCut, Adobe Suite, Canva, or similar).Comfortable using AI tools for content ideation or workflow efficiency.Ability to pull and interpret social media analytics data.Soft SkillsSelf-starter who can operate independently with weekly check-ins.Strong written English skills (native or near-native fluency required).Adaptable tone: Can switch between Gen-Z/Gamer vernacular (Gimme Swag) and professional/lifestyle tones (New Dawn). Originally posted on Himalayas