Manager, Marketing Data Analytics

Join us as we work to create a thriving ecosystem that delivers accessible, high-quality, and sustainable healthcare for all.JOB TITLE: Manager, Marketing Data Analytics Position Summary:Join athenahealth’s Marketing Operations team as a Manager, Marketing Data Analytics—a highly impactful individual contributor role focused on building and scaling trusted marketing performance insights. This role owns the end-to-end development of marketing analytics solutions, from raw data modeling to executive reporting, helping drive growth in a B2B healthcare SaaS environment. You will simplify and standardize a complex analytics ecosystem, ensuring consistent, reliable, and actionable insights across stakeholders. This role reports to the Sr. Manager, Marketing Data Analytics.About the Team:The Marketing Operations team enables data-driven decision making across athenahealth’s Marketing organization by developing scalable analytics, reporting, and performance frameworks. The team partners closely with Marketing, Sales, Finance, IT, and Data Engineering to align on go-to-market performance, pipeline measurement, and reporting standards. They manage a broad analytics ecosystem spanning CRM, marketing automation, and enterprise data platforms such as Snowflake and Power BI. The team’s mission is to improve the quality, consistency, and accessibility of insights that drive business growth.Essential Job Responsibilities: Own the delivery of marketing analytics solutions end-to-end, including requirements gathering, SQL development, data modeling, dashboarding, QA, and stakeholder rolloutDevelop and maintain scalable datasets and reporting tables in Snowflake to support funnel performance, campaign measurement, and pipeline generationBuild and manage Power BI semantic models and dashboards using strong data modeling practices (facts, dimensions, relationships, and grain)Standardize KPI definitions and reporting logic across Marketing, Sales, and Finance to ensure consistency and alignmentAnalyze marketing performance across the funnel, translating complex data into clear, actionable insights for technical and non-technical stakeholdersReverse-engineer and rationalize legacy dashboards and datasets, eliminating duplication and improving data quality and documentationPartner with IT, Data Engineering, and BI developers to improve data pipelines, validate outputs, and ensure business accuracyAdditional Job Responsibilities: Support ad hoc analysis and executive reporting requests across campaigns, segments, and regionsCollaborate with offshore or distributed BI development teams by providing technical specifications and QA oversightPromote best practices in SQL development, data modeling, and BI design across the organizationContribute to cross-functional initiatives focused on data governance, reporting standardization, and analytics maturityDrive adoption of governed datasets and reusable data products to reduce one-off reportingParticipate in ongoing process improvements to enhance data quality and reporting efficiencyExpected Education & Experience: 6+ years of experience in data analytics, business intelligence, or analytics engineering rolesAdvanced SQL expertise, including building and optimizing datasets in Snowflake or similar platformsStrong experience with Power BI (or similar BI tools), including data modeling, DAX, and dashboard developmentDemonstrated experience working with complex or legacy data environments and improving data quality and consistencySolid understanding of data modeling concepts (fact and dimension tables, joins, grain, aggregation)Experience working with CRM and/or marketing data (e.g., Salesforce, marketing automation platforms)Strong communication skills with the ability to translate business needs into technical solutions and explain insights to non-technical stakeholdersPreferred:Experience in B2B SaaS, healthcare technology, or revenue-focused analytics environmentsFamiliarity with marketing funnel metrics (lead lifecycle, MQLs, pipeline, bookings)Exposure to marketing attribution models (first-touch, multi-touch, campaign influence)Experience collaborating with offshore or distributed development teamsFamiliarity with modern data tools or workflows (e.g., dbt, Git, Python, Airflow, Azure DevOps)Expected Compensation$88,000 - $150,000The base salary range shown reflects the full range for this role from minimum to maximum. At athenahealth, base pay depends on multiple factors, including job-related experience, relevant knowledge and skills, how your qualifications compare to others in similar roles, and geographical market rates. Base pay is only one part of our competitive Total Rewards package - depending on role eligibility, we offer both short and long-term incentives by way of an annual discretionary bonus plan, variable compensation plan, and equity plans.About athenahealthOur vision:In an industry that becomes more complex by the day, we stand for simplicity. We offer IT solutions