Content Strategy & Organic Growth Specialist

**Position Summary (In Office \- Not Remote)** We are looking for a strategic, hands\-on Content Strategy \& Organic Growth Specialist to own the development and performance of our non\-paid customer acquisition channels. This person will be responsible for helping our company become the most visible, helpful, and trusted resource in our market. They will create and improve the content buyers use to understand their problems, evaluate their options, compare providers, and confidently take the next step with our company. This is not simply a blogging or social media position. It is a business\-growth role for someone who can connect buyer insights, content creation, website strategy, search visibility, social media, reputation management, and conversion optimization to generate qualified leads. The ideal candidate is part content strategist, writer, journalist, website marketer, project manager, and analyst. They are equally comfortable interviewing a subject matter expert, improving a landing page, evaluating organic lead performance, planning a social campaign, and identifying why a prospective customer may not trust or convert on our website. The primary measure of success for this role is the consistent generation and improvement of qualified, non\-paid leads. **Primary Objective** Build and manage an organic growth engine that: * Attracts qualified prospective customers * Answers buyers’ most important questions * Builds trust in our company before a prospect contacts us * Converts website visitors and engaged audiences into leads * Strengthens our online reputation * Gives the sales team content that helps prospects make decisions * Reduces dependence on paid lead\-generation channels **Key Responsibilities1\. Own the Organic Content Strategy** Develop and manage a content strategy based on company goals, buyer needs, sales\-team insights, search behavior, and organic lead opportunities. Responsibilities include: * Building and maintaining a prioritized content roadmap * Identifying the questions, concerns, objections, and comparison points that influence buying decisions * Mapping content to the stages buyers move through before contacting the company * Prioritizing high\-intent topics such as cost, problems, comparisons, reviews, best options, process, and fit * Balancing new content creation with the improvement of existing high\-potential content * Ensuring every major service, market, and buyer need is adequately supported Content will be selected based on its potential to influence buyer confidence, organic visibility, lead generation, and sales—not simply to maintain a publishing quota. **2\. Create High\-Quality Buyer\-Focused Content** Research, write, edit, publish, and optimize content across multiple formats, including: * Educational articles and guides * Service and product pages * Website copy * Landing pages * Comparison and decision\-support content * Case studies and customer stories * Frequently asked questi