Lifecycle Marketing Contractor (Acquisition + Retention) - North America

OverviewWe're looking for a Lifecycle Marketing Contractor to own and optimize the full customer journey for our Shopify-based e-commerce business, from paid acquisition through retention and re-engagement. This engagement sits at the intersection of performance marketing, CRM, and lifecycle strategy, with a focus on driving efficient growth and increasing customer lifetime value within the Shopify ecosystem.This is a hands-on, execution-heavy contract role for someone who can move quickly, build and ship flows independently, and turn data into action without heavy oversight.Key ResponsibilitiesAcquisition Strategy & Performance MarketingOwn and optimize paid acquisition strategy across key channelsManage and execute campaigns within:Meta Ads Manager (primary focus)Google Ads Manager (including Performance Max and Shopping campaigns)Build and test conversion-focused funnels tied to Shopify product and collection pagesCoordinate with Shopify product feeds, dynamic product ads, and catalog setupAnalyze campaign performance and optimize toward:CPA / CAC efficiencyConversion rate (PDP, cart, checkout)Customer quality (LTV, AOV, repeat rate)Partner with internal teams on landing pages, product pages, and offers — including Shopify theme edits, app-based landing builders (e.g., Shogun, Replo), and on-site messagingIdentify opportunities to scale high-performing products, audiences, and channelsRetention & Lifecycle MarketingOwn lifecycle strategy across email and SMS channels for the Shopify storeBuild, manage, and optimize flows in:Klaviyo (required) — including deep integration with Shopify customer, order, and product eventsDevelop and refine core e-commerce lifecycle flows, including:Welcome / browse-abandon onboardingAbandoned cart / abandoned checkoutPost-purchase (thank-you, cross-sell, review request)Replenishment / subscription reorder remindersWinback / lapsed-customer re-engagementVIP / loyalty tier flowsBuild segmentation strategies using Shopify + Klaviyo data:Purchase behavior, RFM, product affinityCohort and lifecycle stageGeographic, channel, and acquisition-source signalsContinuously test messaging, creative, send time, and channel mix to improve retention, repeat purchase rate, and CLTVAnalytics & OptimizationMonitor and report on performance across the full funnel: acquisition → conversion → retentionPull and interpret data from Shopify Analytics, Klaviyo, GA4, and ad platformsIdentify drop-offs and friction points across product, cart, and checkoutTranslate data into prioritized experiments (creative, offers, flow logic, segmentation)Improve attribution clarity across paid and owned channelsRequirements3–6+ years of experience in lifecycle, growth, or performance marketing for e-commerce brandsDirect, hands-on experience operating Shopify (or Shopify Plus) stores — comfortable navigating the admin, working with collections, discounts, customer segments, and basic theme/checkout settingsStrong hands-on experience with:Meta Ads Manager (including catalog/DPA setup)Google Ads Manager (Search, Shopping, PMax)Klaviyo email + SMS, deeply integrated with ShopifyProven track record managing both acquisition campaigns and retention/lifecycle programs for DTC e-commerce brandsExperience building segmentation strategies and automated flows that drive measurable CLTV gainsStrong analytical mindset — comfortable working with cohort data, attribution nuance, and funnel diagnosticsSelf-directed and able to operate as an embedded contractor: scoping work, prioritizing, and shippingNice to HaveExperience with subscription apps on Shopify (Recharge, Skio, Stay, Loop)Experience with SMS platforms beyond Klaviyo (Postscript, Attentive)Familiarity with reviews/UGC tools (Yotpo, Okendo, Junip), loyalty (Smile, LoyaltyLion), and CRO tools (Triple Whale, Northbeam, Polar Analytics)Experience with A/B testing frameworks and post-iOS attribution approachesLight Liquid / HTML / Shopify theme comfortExperience scaling DTC brands through key inflection points ($1M → $10M+ ARR)What Success Looks LikeImproved acquisition efficiency (lower blended CAC, higher quality customers)Increased conversion rates across PDP, cart, and checkoutStronger retention and re-engagement metrics (repeat rate, 60/90-day revenue per customer)A clear, documented segmentation strategy enabling personalized lifecycle marketingMeasurable improvements in CLTV, AOV, and Klaviyo-attributed revenue shareEngagement DetailsType: Independent contractor (1099 / corp-to-corp)Duration: Initial 3–6 month engagement with potential to extendLocation: Fully remote; EST preferredThe duties and responsibilities described here are not a comprehensive list and the scope of the job may change as necessitated by business demands. Anatta Design reserves the right to revise the job description as circumstances warrant. This is a contract position, the pay range is $60 - $75 USD per hour. The hourly pay range listed is an estimate and may vary based on skills, experience