Product Marketing Manager, UKI

Role OverviewThe Product Marketing Manager, UKI will be the first dedicated product marketer for the UK market, responsible for owning UK positioning across all three segments: NHS primary care, NHS trusts, and private healthcare. The role requires a deep understanding of the UK healthcare market, regulatory environment, and buyer dynamics.What You Will DoThe Product Marketing Manager, UKI will define who Heidi wins with in each segment, build distinct narratives for each segment, and develop regulatory-aware messaging. They will also own the line between a claim that lands and a claim that creates legal risk, and deliver enablement that holds up to clinical scrutiny.Why It Might Be a FitThe ideal candidate will have 5+ years of experience owning GTM strategy, experience in a regulated or politically complex environment, and a track record of partnering closely with sales. They will be an exceptional writer, able to operate with autonomy on a lean, high-trust team, and have a strong preference for healthcare experience.Requirements5+ years owning GTM strategyExperience in a regulated or politically complex environmentHealthcare experience is a strong preferenceComfort with an unusual buyer dynamicA track record of partnering closely with salesAn exceptional writerBenefitsEquity from day oneComprehensive private medical and dental cover through Bupa24/7 mental health, coaching and wellbeing support through Sonder£100/month Healthy Heidi’s stipendGlobal parental leaveFertility supportLearning & developmentHome office budget of £500 one-offRecharge days after major milestones and busy periodsWork from anywhere for up to 4 weeks per yearClinical leaveFlexibility that worksOriginally posted on Himalayas