Social Media Director

**Job Description: Social Media Director** ========================================== **Company:** Ignite Visibility **Position Type:** Full\-Time **Location:** Remote (US\-Based Only) **About the Role** ------------------ Ignite Visibility is seeking a high\-energy, proven **Social Media Director** with deep agency experience to lead, innovate, and scale our organic social media department. In this remote leadership role, you will be responsible for driving high\-level strategy, managing key client relationships, and directly growing both our client portfolio and internal team of strategists, creators, and support staff across the US. If you are an agency veteran who thrives in a fast\-paced environment, excels at growing departments, and brings creative, data\-driven organic social and influencer strategies to life, we want to hear from you. **Key Responsibilities \& Essential Functions** ----------------------------------------------- ### **Department Growth \& Team Leadership** * **Scale the Department:** Build, lead, and mentor a high\-performing distributed team of strategists, junior support members, freelance writers, and visual designers. * **Process Optimization:** Standardize workflows to maximize productivity, finding faster, simpler, and cost\-effective ways to deliver top\-tier results. * **Team Development:** Provide ongoing training, clear directions, and continuous guidance to elevate overall team capabilities in social strategy and client communication in a remote environment. ### **Client Strategy \& Relationship Management** * Serve as the primary lead for client\-facing social strategy, seamlessly pitching, presenting, and managing client expectations across various industries. * Conduct deep competitive research and industry analysis to position clients ahead of market trends. * Translate client business goals into highly engaging, creative monthly organic social and influencer campaigns. ### **Campaign Execution \& Platform Management** * Oversee the creation, maintenance, and growth of client social media profiles across **Facebook, Instagram, LinkedIn, TikTok, YouTube, X (Twitter)**, and emerging platforms. * Direct the development of original marketing assets, including product imagery, short\-form video (Reels/TikToks), creative copywriting, and subtle motion graphics. * Build and maintain strategic relationships with influencers and brand partners to boost client reach and authority. * Supervise community management strategies to drive active, authentic audience engagement. * Manage and execute targeted social media advertising efforts (Facebook, Instagram, X) to complement organic campaigns where required. ### **Analytics \& Performance Optimization** * Produce detailed monthly performance reports highlighting strategic insights, KPI progress, and actionable recommendations. * Continuously test, learn, and optimize content tactics using data\-driven methodologies. **Required Qualifications** --------