AI Content Strategist

At Evolve, we’re on a mission to make vacation rental easy for everyone. Our high-performing, customer-obsessed team runs on curiosity, communication, and accountability—working together to create exceptional experiences for our owners and guests. Whether solving big challenges, delivering outstanding results, or celebrating wins, we approach every day with purpose and passion. If you’re ready to join a mission-driven company where every teammate has the opportunity to thrive, Evolve might just be the place for you.What we're looking forEvolve is on a mission to make vacation rental easy for everyone. At our scale, that means our brand has to show up consistently and beautifully across hundreds of content touchpoints — blog posts, emails, social ads, help articles — often all at once.We're looking for an AI Content Strategist to lead how we build, train, and operate our AI-powered content engine. This is primarily a builder and systems role — roughly 80% of your time will be spent designing AI workflows, training AI tools on our brand voice, building self-service content systems for the team, and producing AI-generated content at scale. The other 20% is about knowing when a campaign, launch, or key moment needs a human creative touch — and being the person who delivers it.What you'll doBuild and operate our AI content engine (~60% of your time)Design, build, and continuously refine AI-powered content workflows that produce on-brand output across every format — blog, email, social, help center, and moreCreate and maintain brand training materials, prompt libraries, and style guides that teach our AI tools how Evolve sounds, thinks, and communicatesEvaluate, onboard, and optimize AI content tools as the landscape evolvesBuild self-service templates and workflows so every marketer on the team can produce great content independently and at scaleOwn brand standards and enable the team (~20% of your time)Own Evolve's brand voice, tone, and visual standards — and make them actionable for both humans and AI tools through clear documentation, guidelines, and training resourcesBuild and maintain the internal content toolkit: templates, asset libraries, and AI usage playbooks that empower the team to create confidently and consistentlyReview and QA contractor and AI-generated output before it publishesShow up as the creative when it counts (~20% of your time)Produce high-quality brand content — visual design, copy, or a combination — for campaigns, launches, and moments where human craft makes the differenceManage external creative partners when we need to expand capacity, ensuring every partner understands our brand and delivers work that feels like EvolveSet the creative standard for what "great" looks like at EvolveWhat makes you a great fit4+ years of experience in content marketing, brand, or a creative role where quality and consistency were non-negotiable, with a portfolio that reflects strong brand sensibility and visual design skills (Figma, Canva, or Adobe Suite)Deep hands-on expertise with AI content tools (Claude, ChatGPT, Gemini, or similar), including prompt engineering and training AI models on brand voice and styleA systems-first mindset with demonstrated experience building repeatable content workflows and automation using tools like Zapier or MakeStrong creative judgment — you know when to let AI run and when to take the wheel, and you're energized by building systems that enable the whole team, not just producing great work yourselfComfortable managing external creative contractors or agencies, briefing and QA-ing their work to ensure brand-consistent deliveryBonus pointsExperience with AI agent workflows or multi-agent content systemsHospitality, travel, or marketplace industry backgroundCompensationFor this role our salary range is $110,000 to $135,000 depending on relevant experience. Compensation for this role may vary to reflect local market conditionsLocation All Evolve team members must live in one of our approved locations by their first day. We can hire from anywhere in the U.S. except D.C. and Hawaii. Some positions may also have restrictions based on compensation in the following states: California, Maryland, New York, Pennsylvania, Rhode Island, and Washington. If you live in Colorado, you can work remotely anywhere in the state, at our downtown Denver office, or a hybrid of both! If you're planning to move soon, please let us know, and we'll be happy to review your application again.California Applicant Privacy Policy | EvolveHow we reward EvolversWe’re intentional about offering benefits that empower every Evolver to thrive both professionally and personally because they’re more than perks—they’re investments in our customer-obsessed, high-performing team.We believe in treating others as they want to be treated, providing benefits that deliver real value, and challenging the status quo to meet the diverse needs of our team. Whether it’s helping you take care of your health, plan for