Head Of Marketing, Cashalo

Join the Tilt teamAt Tilt, we see a side of people that traditional lenders miss. Our mobile-first products and machine learning-powered credit models look beyond credit scores, using over 250 real-time financial signals to recognize real potential. With millions of customers worldwide, we're not just changing how people access financial products — we're creating a new credit system that backs the working, whatever they're working toward.The Opportunity: Head of Marketing, CashaloCashalo is a leading fintech in the Philippines, offering credit and financial services to underserved customers. It is part of the Tilt group. As Head of Marketing, you'll own the full marketing function - brand, performance, and lifecycle - with real budget accountability and the mandate to drive growth.Lifecycle is near-blank, brand is under-measured, and performance has clear upside through smarter channel diversification and creative testing. This is a chance to build an AI-native marketing function from scratch, in a market that doesn't borrow easily from elsewhere.This is an APAC based role (Philippines, Singapore, Australia, India). Our preference is to have someone based in Manila to work in the office twice a week with the team. If you're based anywhere else in APAC, you'll need to travel 4-6 times/year to Manila.How You'll Make an ImpactOwn the Full Marketing Function: Lead brand, performance, and lifecycle as an integrated strategy - not as three separate mandates. Today the team heavily focuses on performance marketing; you'll remain focused on that, while bringing brand and lifecycle up to parity in time. Drive Performance Marketing Sophistication: Allocate the acquisition budget across channels with rigour - proper attribution, event-based optimisation, and ROAS discipline. Push well beyond the current channel mix through meaningful creative testing and experimentation.Build the Brand from the Ground Up: Define Cashalo's brand philosophy - voice, visual identity, awareness strategy - and put in place the measurement infrastructure (social listening, organic search, brand surveys) that's almost entirely absent today.Stand Up Lifecycle Marketing: Build Cashalo's lifecycle capability from near-zero. Partner closely with the engineering team to define what's needed - triggered campaigns across email, SMS, Viber, push, and in-app - and own the strategy that runs on top of it.Run a Small, Leveraged Team: Lead a tight, high-output team that uses AI for creative production, budget allocation, and analytics rather than defaulting to headcount growth. Build the model for what a modern, AI-native marketing function looks like.Why You're a Great Fit8+ years in marketing, with hands-on performance marketing experience earlier in your career - you've personally run campaigns, not just overseen themYou've had real budget accountability: your name on spend decisions, not just advisory inputStrong quantitative fluency - ROAS, CAC, LTV, attribution models, and AB test design (sample size, statistical significance) are second natureConsumer marketing background - you've run acquisition for a consumer-facing business, not B2BFamiliarity with CRM and lifecycle tooling (Iterable or equivalent); you know what good looks like even if you weren't the one building itYou hold both halves of marketing at once: analytical rigour and creative judgment — and you're honest about where your edge sitsAn AI-native mindset - you see AI as a force multiplier for your team's output, not a threat to headcountOur Interview ProcessInitial Recruiter Call: A conversation to learn about your experience and what you're looking for in your next role.Hiring Manager Interview: A deeper discussion about your experience.Skills Panel: Meet with Tilt team members to discuss your expertise and problem-solving approach.Leadership Conversation: A final conversation with a leader to discuss how you'll contribute to Tilt's mission, and how we can help you achieve your career goals along the way.Don’t meet every qualification? We care about potential over your past. If you're bringing ambition and drive to what we're building, we want to hear from you.What you'll get at TiltVirtual-first teamwork: The Tilt team is collaborating across 14 countries, 12 time zones, and counting. You’ll get started with a WFH office reimbursement.Competitive pay: We're big on potential, and it's reflected in our competitive compensation packages and generous equity.Complete support: Find flexible health plans at every premium level, and substantial subsidies that stand up to global standards.Visibility is yours: You can count on direct exposure to our leadership team — we’re a team where good ideas travel quickly.Paid global onsites: Magic happens IRL: we gather twice yearly to reconnect over shared meals or kayaking adventures. (We’ve visited Vail, San Diego, and Mexico City, to name a few.)Impact is recognized: Growth opportunities follow your contributions, not rigid promotion timelines.The