Group Product Manager-Education & Certification

This is a Remote Role Do you thrive on defining the vision, strategy, and execution of education products and services with autonomy to make a real impact? Are you obsessed with creating a world-class student experience that helps them pursue and achieve their career goals? At AAPC, we are reimagining education delivery for over 300,000 members globally. This new role will lead a transformational stage in our industry, helping shape the future educational excellence and job readiness at scale for the business of healthcare workforce. The Group Product Manager, Education & Certification will lead the business and product strategy, market positioning, and lifecycle management of our education and certification products across both B2C and B2B segments. This role focuses on the full product lifecycle management, defining vision, strategy, and market approach, of our education and certification offerings, while partnering with our course design and content development, and software teams to deliver high-quality and best-in-class products. The Group Product Manager ensures our learning and certification portfolio meets market demands, achieves revenue and adoption growth goals, maintains a competitive and differentiated edge, and includes a clear approach for evaluating new opportunities and sunsetting nonperforming products. Key Responsibilities:Product Strategy, Roadmap, Development, and Portfolio Planning & PerformanceDefine the vision, business strategy, and product rollout roadmap for education, certification, and publishing offerings across B2C and B2B audiences.Align product goals with organizational priorities, market opportunities, and customer segment needs.Develop segment-specific strategies that address the distinct needs of individual learners and enterprise, government, and academic partners.Prioritize new product opportunities and enhancements based on market data, revenue potential, operational readiness, and stakeholder input.Maintain a portfolio view of offerings to ensure the right balance of growth, sustain, and innovation initiatives.Product Lifecycle Management Own a structured lifecycle approach for assigned products from concept through growth, optimization, and retirement.Define criteria and governance for identifying nonperforming or redundant products.Develop and execute sunsetting plans that include customer impact assessment, communication strategy, migration paths, and revenue risk mitigation.Partner with marketing, sales, learner support, and operations to ensure smooth transitions when products are retired or consolidated.Market Research and Competitive AnalysisConduct market and customer research to identify trends, learner and employer needs, and gaps in the market across B2C and B2B segments.Monitor competitor offerings to inform product differentiation, pricing, and packaging strategies for each audience.Business and Financial ManagementDevelop business cases, pricing models, packaging recommendations, and revenue forecasts for new and existing products in both B2C and B2B channels.Track performance against KPIs, including revenue, enrollments, completion rates, adoption by enterprise clients, renewal trends, and customer satisfaction.Recommend adjustments to improve product performance, margin, and long-term portfolio health.Product Marketing and GTMPartner with marketing to create go-to-market strategies, messaging, and campaigns tailored to B2C and B2B audiences.Oversee product positioning, branding, and value propositions to ensure market resonance and consistent portfolio storytelling.Support launch readiness across sales, marketing, training support, and customer success teams.Cross-Functional CollaborationWork closely with instructional design, content development, and technology teams to ensure product vision and market needs are met.Partner with sales, marketing, and customer success to drive adoption, retention, and account expansion in B2B markets.Collaborate with certification and credentialing stakeholders to ensure alignment with industry standards and credential integrity.Performance Monitoring and OptimizationReview product analytics and customer feedback to drive ongoing improvements across content, experience, and commercial performance.Identify and implement enhancements that improve learner outcomes, employer value, and business results.Industry Awareness and InnovationStay informed about trends in online learning, certification, professional development, credentialing, and workforce needs.Recommend innovations in delivery, technology, and business models that address both consumer and enterprise markets.Key Success Indicators Growth in enrollments and certification completions across B2C offerings.Growth in adoption, renewals, and expansion across B2B and institutional offerings.Market share growth in targeted education and certification segments.Achievement of revenue and margin targets and growth goals for assigned products.Positive learner and employ