Director, Marketing Data & GTM Analytics

TrendAI™, the global AI security leader and enterprise business unit of Trend Micro, empowers organizations with full AI visibility and consolidated security that inspires confidence, drives innovation, and eliminates risk. At TrendAI™, we’re always seeking exceptional talent; people who want to collaborate with the best and push boundaries together. Here, your work goes beyond building a career. You will help protect what matters and play a vital role in shaping a safer, more trustworthy AI-powered future.AI Fearlessly.Director, Marketing Data & GTM AnalyticsBuild the analytics infrastructure that connects marketing to revenue.FunctionGlobal Marketing OperationsLevelDirectorReports toDirector, Marketing Operations | Global MarketingLocationAustin, TX,Las Colinas, TX, Remote USA Work modelHybrid or fully remote, depending on the location the role is filledTravelPeriodic travel expected for regional partner reviewsABOUT THE ROLEMarketing Operations atTrendAIis at an inflection point. We have builta strong foundation— intent data, an ABM motion, a global marketing team with real momentum, and executive leadership invested in understanding how marketing drives the business. We are ready for the next chapter.We are hiring a Director of Marketing Data & GTM Analytics to answer one of the most important questions in B2B marketing: how do you connect marketing activity toreal businessoutcomes? We havethe data,the tools, andthe investment. We need someone to build the systems and frameworks that turn all of it into a clear, defensible story for campaign teams and executive leadership alike.This is not amaintain-the-dashboard role. It is a build-the-infrastructure, rethink-the-model role with real ownership and high visibility.WHAT YOU'LL OWNMarketing Attribution & Measurement FrameworkDesign and own the attribution model connecting campaign activity to pipeline influence and revenue outcomes.Partner with Business Ops and Finance to associate marketing influence with XRR data (ARR/NRR/GRR) at the opportunity and account level.Define themethodologyfor marketing-generated pipeline and ensure consistency across regions.Work across data sources — D365 CRM, Dynamics 365, 6sense, Bombora, LinkedIn Ads, and marketing automation — to unify marketing's view of the funnel.Reporting Infrastructure & DashboardsBuild andmaintaindashboards serving multiple stakeholders: campaign-level performance for field marketers and executive-ready views for global leadership.Champion AI-powered, prompt-based reporting so stakeholders can ask questions in plain language rather than waiting for custom pulls.Establish a reporting cadence — QBRs, monthly reviews, and real-time dashboards — that keeps teams and leadership continuously informed.Investment Justification & KPI DefinitionDefine and track KPIs for marketing investments across channels with a clearmethodologyfor calculating ROI.Answer strategic investment questions: Is our LinkedInspendmoving pipeline? Are 6sense intent signals translating to influenced pipeline? Is our ABM motion working?Create the data infrastructure that makes it easy to increase, reallocate, or defend marketing budget decisions with confidence.Data Landscape & Tool ConnectivityMap the current state of the marketing data ecosystem andidentifygaps, particularly around CRM-to-campaign connectivity.Work with Marketing Ops, Business Ops, and IT to close data gaps and improve upstream dataqualityso downstream reporting is reliable.Evaluate emerging tools and recommend where and how they fit into the stack.WHAT WE'RE LOOKING FORRequiredSignificant experience(typically 8+ years) at the intersection of data, technology, and go-to-market strategy.Has built a multi-source marketing attribution model from the ground up.Fluency with at least one BI/visualization tool (Power BI, Tableau, Looker, or similar) anda track recordof building executive-grade dashboards.Experience working in a CRM environment (Dynamics 365, Salesforce, or similar) and understanding how opportunity and account data support attribution.An inquisitive, problem-first mindset — asks why before buildingwhat, andworks effectively amid ambiguity.Strongly PreferredFamiliarity with ABM/intent platforms (6sense, Bombora, or similar) and how intent signals connect to pipeline reporting.Working knowledge of AI and prompt-based, conversational interfaces for data consumption.Experience with pipeline forecasting and broaderMarTechanalytics infrastructure.Experience withOpenpriseor similar data orchestration platforms for lead routing, deduplication, data hygiene, and decisioning.Familiarity with attribution at the XRR level (ARR/NRR/GRR) and connecting marketing motions to retention and expansion.Cybersecurity, SaaS, or B2B technology marketing background.WHAT SUCCESS LOOKS LIKEThis team does not wait to be told what to build. You will own the fullMarTechanalytics layer — from budget planning and pipeline analysis to inbound funnel performance and campaign attributio