SEO/GEO Strategist

**About Three29** Three29 is a digital marketing and web development agency that works with clients in construction, SaaS, law and financial services. We are a tight\-knit team that takes pride in doing the work right and championing the results. We move fast, stay curious, and care deeply about the clients we serve. *Three29 core values: Operate With Mutual Respect. Assume the Best, Deliver Your Best. Don't Just Do the Work, Champion It. Reliability Is Our Superpower. Stay Curious, Stay Adaptable.* **The Opportunity** This is not a checklist job where the same tasks are done every day. We are growing the GEO and SEO practice at Three29, and we are looking for someone who enjoys solving problems, asking good questions, and continuously improving how we work. You will collaborate closely with our GEO Lead to execute strategy, contribute new ideas, and refine our approach across traditional and technical SEO, AI search visibility, organic content strategy, user journey optimization, and overall organic growth. If it impacts a client's organic visibility, you'll likely be involved. **What You'll Do** * Execute and refine SEO strategies across a portfolio of client accounts, spanning technical, local, on\-page, and content optimization initiatives. * Implement and improve GEO strategies that increase client visibility across AI\-generated search experiences * Conduct technical site audits and competitor analyses, translating findings into clear, prioritized recommendations * Optimize user journeys by improving site structure, content organization, and page experiences that support both search visibility and conversions * Work confidently in WordPress to implement content, structural, and GEO/SEO improvements without hand\-holding * Use RankMath, SEMrush, Google Analytics, Google Search Console, and other tools to monitor performance, uncover opportunities, and communicate insights * Collaborate closely with the GEO Lead, designers, developers, and content team to deliver high\-quality client strategies and web projects * Execute off\-site SEO and GEO initiatives, including digital PR, third\-party profiles, entity optimization, local listings, and other authority\-building strategies that improve client visibility * Stay ahead of search algorithm updates, AI search developments, and emerging best practices, bringing new ideas and recommendations back to the team **What We're Looking For** We care far more about how you think than where you went to school or what your resume looks like on paper. Here is what we are actually screening for: **Core Requirements** * 2\+ years of hands\-on SEO experience in an agency or in\-house environment * Demonstrated ability to actually move rankings. Be ready to show us something you have ranked. * Solid working knowledge of Google Analytics, Google Search Console, and SEMrush * Comfortable in WordPress. You should be able to go into a live site and make changes without breaking a sweat. * Comfortable usin