Director of Consumer

Main Areas of Focus: Subscription/recurring giving growth · Donor acquisition, retention & lifecycle · Paid media leadership Location: Remote, Nashville, TN preferred · Monthly travel to Nashville requiredEligibility: charity: water hires from all 50 states. At this time, we are only considering candidates eligible to work in the U.S. without sponsorship.HIGHLIGHTAs Director of Consumer, you will own charity: water’s most important revenue mandate: growing the Spring, our recurring giving community and the financial engine that sustains the mission. You’ll lead a team responsible for every stage of the consumer donor journey, from first gift to long-term commitment, building the systems, programs, and channels that bring new donors in and deepen their connection over time. Reporting directly to the VP of Global Marketing & Partnerships, you will own a full-funnel fundraising strategy spanning paid acquisition, lifecycle retention, and campaign management; directing agency and contractor partners on paid media while managing two direct reports. This is a role for someone who thinks in lifetime value, builds in systems, leads with data, and is energized by the idea that more Spring donors means more clean water for communities in need.JOB SUMMARYThe Director of Consumer will own charity: water’s $25M+ consumer revenue target. Your north star is Spring: the number of recurring donors enrolled, how much they give, how long they stay, and how many move deeper into their giving over time.You set the strategy, hold the brief, and own the outcomes: campaigns drive 1x giving, lifecycle keeps donors and moves them deeper and paid media finds the next audience. Your job is to architect that engine and hold all of it accountable to Spring growth.Paid media is central to this role. You are fluent in performance marketing — strategy, channel mix, audience targeting, creative testing, budget management and experienced directing agency partners to execute against your vision. Long-term, you’re building toward an AI-optimized model that reduces cost and agency dependence. You understand where that trajectory leads and are actively steering toward it.YOU’LL BE RESPONSIBLE FOR…Spring Revenue & Donor GrowthOwning charity: water’s Spring recurring revenue target — acquisition, retention, upgrade, and LTV — as the primary measure of team successBuilding and managing the full-funnel consumer donor journey from first gift through multi-year commitment. Actively looking at how to accelerate a donor's depth of giving and move consumer donors into Mid & Major portfoliosDesigning and optimizing the 1x-to-Spring conversion pathway, evaluating one-time giving programs primarily through a recurring conversion lensPartnering with the VP and Revenue Resources team to define ‘major donor ready’ signals and build the handoff infrastructure that captures themPaid Media & Agency LeadershipOwning paid acquisition strategy across all channels (paid social, paid search, TV/CTV, display, direct mail); setting the brief, directing agency and contractor partners, and holding them accountable to performanceManaging a multi-channel paid media budget with rigor — forecasting, tracking, and reporting on CAC, CPA, ROAS, and revenue attributionBuilding toward an AI-optimized media operating model that replaces long-term agency dependence, staying current on how AI is reshaping paid acquisition and accelerating its integration it into how the team operatesTeam Leadership & Channel ManagementManaging and developing two direct reports: Campaign Senior Manager and Lifecycle Senior Associate, with clear performance expectations and regular developmental feedbackBuilding the feedback loops between paid media, lifecycle, and campaign functions that compound learning across every activationOwning channel performance metrics: CPA, ROAS, retention rate, upgrade rate, Spring conversion from 1x, and LTVLeading the Consumer team’s experimentation and testing infrastructure; frameworks that generate learning across creative, audience, and channel, not one-off testsSystems & Cross-Functional CollaborationPartnering with Growth Product to improve Spring conversion rates, ARPU, and retention through landing page and onboarding experimentationPartnering with Data & Analytics to establish Spring donor performance reporting as a single source of truth across acquisition, retention, upgrade, and LTVCollaborating with Corporate Partnerships on shared audience strategy; partnership-driven awareness feeds paid retargeting poolsWorking with Revenue Resources on the upgrade pathways that move Spring donors toward major givingIntegrating AI tools into Consumer team workflows; creative optimization, audience targeting, performance monitoringYOU MUST HAVE…8-10 years in consumer marketing or fundraising with direct ownership of revenue targets, including significant time in a growth or performance marketing capacityHands-on paid media experience, you have personally directed paid ac