Senior Demand Generation Manager

**Senior Demand Generation Manager** **Company Overview** ActiveProspect is on a mission to make consent\-based marketing the best channel for online customer acquisition. We provide marketers the products they need to acquire qualified customers at scale. Our platform is trusted by thousands of companies engaged in direct\-to\-consumer marketing, helping them save wasted spend, comply with ever\-changing regulations, and manage a constantly evolving partner landscape. Our flagship product, TrustedForm, is used to certify over 1 billion opt\-in digital customer leads every year and is the gold standard for documenting prior express written consent for TCPA compliance. **Job Summary** ActiveProspect is seeking a Senior Demand Generation Manager to lead the execution and optimization of our demand engine across paid media, organic acquisition, website performance, and emerging growth channels. Reporting to the Head of Growth, this role is responsible for driving efficient pipeline growth through disciplined experimentation, smart budget allocation, and high\-performing acquisition programs. This is a highly cross\-functional role at the intersection of marketing, product, and revenue, translating growth priorities into execution across channels and funnel stages. The ideal candidate brings deep expertise in paid social, SEO, and conversion optimization, along with a strong track record of identifying and scaling new growth opportunities across channels such as CTV, Reddit, and other emerging platforms. **Responsibilities:** ### **Demand Execution \& Pipeline Growth** * Lead the execution of demand generation programs across paid media, SEO, website acquisition, retargeting, and emerging channels * Drive qualified pipeline growth, balancing volume, quality, and efficiency * Align demand execution with ICP, product positioning, and revenue goals ### **Experimentation \& Growth Engine** * Build and operate a structured experimentation framework across channels, audiences, creative, and funnel experiences * Define hypotheses, success metrics, and clear scale/stop decision criteria * Continuously test and evaluate new acquisition opportunities including CTV, Reddit, programmatic, and other emerging platforms ### **Paid Media \& Performance Marketing** * Own day\-to\-day paid acquisition across platforms such as Meta, LinkedIn, and other performance channels * Optimize targeting, creative, and spend to drive pipeline and revenue—not just leads * Continuously improve cost efficiency, conversion rates, and return on ad spend ### **SEO, Website \& Conversion Optimization** * Partner with content and web teams to grow high\-intent organic traffic through SEO * Own website and landing page performance, improving visitor\-to\-lead and lead\-to\-opportunity conversion rates * Implement and scale CRO (conversion rate optimization) best practices ### **Budget Allocation \& Investment Decisions** * Own day\-to\-day demand generation budget a