Director of Growth & Performance Marketing (Multi-Location, SEO + GMB + CRM Owne

Job Title: Director of Growth & Performance MarketingLocation: Remote (U.S. or International)Compensation: $80,000 – $120,000 base + performance bonus tied to KPIsROLE MANDATEOwn patient acquisition and revenue growth across all locations.This is a performance role.Accountable for:LeadsConversionsPatient startsBuild and operate a scalable growth system across SEO, Google Business Profiles, CRM, and paid channels.CORE ACCOUNTABILITIESLead GenerationDrive qualified leads (calls, forms, bookings)Build predictable, scalable acquisition systemConversion OptimizationImprove lead → consult → treatment startIdentify and fix funnel drop-offsSEO & Local Search (GMB)Own rankings and visibility across all locationsIncrease calls and direction requestsFix underperforming marketsCRM & AttributionEnsure full funnel tracking (lead → start)Build clear attribution modelEliminate untracked leadsPaid MarketingScale ROI-positive campaignsCut non-performing spend immediatelyReviews & ReputationIncrease reviews per locationBuild repeatable review acquisition systemVendor ManagementManage SEO, development, and marketing vendorsEnforce KPIsReplace underperformanceKPIs (NON-NEGOTIABLE)Leads per location (weekly growth)Conversion rate (lead → consult → start)Cost per acquisition (CPA)GMB calls and direction requestsReviews per location (monthly growth)Organic traffic growthRevenue from marketingREQUIREMENTSProven track record with measurable growth resultsStrong expertise in:SEO (technical + local)Google Business ProfilesCRM systems (HubSpot preferred)Conversion tracking and attributionData-driven decision makerAbility to diagnose problems and execute quicklyExperience managing vendors and enforcing performanceSUCCESS DEFINITIONWeekly reporting tied to revenueConsistent growth in leads and patient startsRapid correction of underperforming locationsFull visibility into marketing ROIWORK ENVIRONMENTFully remoteDirect access to executive leadershipHigh accountability, execution-focused cultureOriginally posted on Himalayas