Senior Manager, Paid Consumer Acquisition

Credit Acceptance is proud to be an award-winning company with local and national workplace recognition in multiple categories! Our world-class culture is shaped by dedicated Team Members who share a drive to succeed as professionals and together as a company. A great product, amazing people and our stable financial history have made us one of the largest used car finance companies nationally. Our Support teams work with multiple departments in a dynamic environment that promotes flexibility and autonomy, while offering the opportunity to collaborate with a diverse group of professionals. We work to comply with our company standards, exceed customer expectations and drive our Great Place to Work culture. Through the consistent delivery of quality services and understanding the needs of our business, we develop innovative improvements as we strive towards our company’s Big, Hairy, Audacious Goals!We are looking for a highly analytical, performance-driven Senior Manager, Paid Consumer Acquisition to lead consumer paid media strategy and execution for our Consumer Marketing team. This role is for an experienced growth leader who is equally strong in acquisition strategy and hands-on campaign optimization, owning aggressive growth targets from concept through execution to profitable outcomes. You will own our paid acquisition engine across channels (e.g., paid search, paid social, and emerging media), partnering closely with Marketing, Product, Engineering, Analytics, and Creative to profitably acquire new consumers and support our broader brand and growth objectives. This is a people-manager role leading full-time team members and agency partners, while also requiring a strong hands-on mindset across channel strategy, experimentation, measurement, and vendor management. This is not a maintenance-oriented role. Success requires building structural growth advantages, launching new capabilities in ambiguous areas, and designing net-new acquisition journeys from awareness through conversion.Outcomes and Activities:This position will work from home; occasional planned travel to our Southfield, Michigan office may be required. However, this position is permitted to work at our Southfield, Michigan office if requested by the team member.Own the paid acquisition strategy and channel mix for Consumer Marketing, aligning media investments to acquisition and profitability targets.Partner with Product and Engineering to continually build and improve our paid acquisition capabilities in areas such as inventory marketing; server side integrations; conversion value modeling; ad and landing page personalization.Lead the planning, execution, and optimization of campaigns across key performance channels (e.g., paid search, paid social, affiliates/partnerships), managing budgets, bids, audiences, and creative testing to hit volume and efficiency goals.Develop and maintain a robust experimentation roadmap (A/B and multivariate tests) covering both channel/platform level levers and online/offline experiential levers.Build and manage forecast and performance models (e.g., CAC, LTV, payback, marginal ROI) to inform budget allocation, scenario planning, and trade-off decisions across channels and campaigns.Use AI – beyond chat box or data analysis use cases – to automate workflows in paid acquisition to improve efficiency, consistency, and success probabilities.Select, onboard, and manage external agencies and technology partners (e.g., bid management tools, tracking/attribution platforms) as needed; hold them accountable to clear performance, communication, and testing expectations.Own weekly, monthly, and quarterly performance reviews for paid acquisition, providing clear, insight-rich readouts and recommendations to senior leadership.Ensure campaigns are fully compliant with regulatory requirements and internal policies related to consumer finance marketing.Knowledge and Skills:Deep expertise in paid acquisition and performance marketing, with a strong command of direct-response principles, funnel optimization, and growth frameworks.Advanced, hands-on experience managing large-scale paid acquisition campaigns across platforms such as Google Ads, Meta, TikTok, and Affiliate/Partnership channels, including fluency with supporting tools for conversion tracking, experimentation, and feed management.Strong analytical and modeling skills, with the ability to independently move from raw performance data to clear insights, recommendations, and financial impacts (e.g., CAC, LTV, incremental lift, breakeven/payback periods).Strong experience using analytics and BI tools (e.g., Google Analytics / GA4, Adobe Analytics, Power BI) to explore data, build views, and translate performance insights into clear recommendations for non-technical stakeholders.Demonstrated ability to design, launch, and interpret statistically sound experiments (A/B tests, holdout tests, geo tests), and to translate findings into scalable playbooks.Excellent writt