Copywriter

### **General information** Career area Marketing Work Location(s) 601 S. Tryon Street, NC Remote? No Ref \# 22290 Posted Date 06\-08\-26 Working time Full time ### **Ally and Your Career** Ally Financial only succeeds when its people do \- and that’s more than some cliché people put on job postings. We live this stuff! We see our people as, well, people \- with interests, families, friends, dreams, and causes that are all important to them. Our focus is on the health and safety of our teammates as well as work\-life balance and diversity and inclusion. From generous benefits to a variety of employee resource groups, we strive to build paths that encourage employees to stretch themselves professionally. We want to help you grow, develop, and learn new things. You’re constantly evolving, so shouldn’t your opportunities be, too? **Work Schedule:** Ally designates roles as (1\) fully on\-site, (2\) hybrid, or (3\) fully remote. Hybrid roles are generally expected to be in the office a certain number of days per week as indicated by your manager. Your hiring manager will discuss this role's specific work requirements with you during the hiring process. All work requirements are subject to change at any time based on leader discretion and/or business need. ### **The Opportunity** The **Copywriter** is a versatile, concept\-driven individual responsible for developing engaging, on\-brand content across a wide range of paid and owned channels. This role requires a strong writer who can translate strategy into creative, on\-brand messaging while managing multiple deliverables in a fast\-paced, collaborative environment. You’ll partner closely with designers, product owners, marketing and PR teams to develop messaging that is engaging, consumer\-focused and performance\-driven. ### **The Work Itself** * Write and edit creative, engaging and on\-brand content for a variety of mediums and channels, including paid media, organic and paid social, digital experiences, email, blogs and long\-form content, and video and audio scripts. * Use AI\-powered tools to support ideation, drafting, content variation, personalization, optimization and performance testing while maintaining strong human judgement, brand alignment and creative quality. * Collaborate with cross\-functional teammates and stakeholders to translate creative briefs and campaign strategies into persuasive messaging and concepts. * Adapt messaging for different audience segments and stages of the customer journey. * Maintain consistency in tone, voice and messaging in alignment with brand standards. * Contribute ideas during brainstorming and concept development sessions. * Manage multiple projects and timelines while maintaining attention to detail. * Use data and performance insights to inform and optimize future copy and creative testing. * Present and articulate creative approach and rationale to internal partners as needed. ### **The Skills You Bring** **Minimum Qualification