Marketing Manager (Fractional) - Restaurant

**Marketing Manager (Fractional)** **Location:** Remote \| **Reports To:** CEO **Engagement:** Independent contractor, part\-time \| **Rate:** $60/hr, roughly 10\-15 hours per week A family\-owned restaurant group is hiring a Fractional Marketing Manager to own marketing function. This role is both strategy and execution. We meet monthly with the CEO and our outside marketing consultant to set direction\- limited\-time offers, catering and event growth, review velocity, loyalty and CRM, seasonal campaigns. We want someone who already has that experience, brings it, and runs it. If you like owning outcomes and closing loops without being managed, this is a good fit. **What You’ll Own** *The Plan* * Build and run the marketing calendar \- campaigns, promotions, and seasonal pushes. * Bring recommendations, not questions. We’ll give you the business priorities and constraints; you decide how marketing delivers against them. * Own a defined set of marketing KPIs and report on them. *Content Direction* Production is handled by freelancers. You direct them. * Plan what content we need and when, based on the campaign calendar and the need to keep social consistently active during stretches with no campaign running. * Brief our freelance videographer and editor — shot lists, creative direction, and feedback through to final cut. * Maintain the content library in Google Drive. *Social Media Management* * Instagram, TikTok, and Google Business Profile posts. * 4\-6 posts per week, campaign or no campaign. * Planning and executing the posting schedule, including captions. * Responding to comments and direct messages. * Briefing our Facebook and Google ad agency when promotions need paid support — providing creative assets and campaign context. *Campaign Execution* We plan campaign themes monthly. For example, a family meals launch or a Valentine’s Day promotion. This role takes those themes and brings them to life. * Coordinating every component and contributor through Notion: graphic design, email, in\-store displays, and operations. * Owning the campaign calendar and holding deadlines across everyone involved. * Coordinating with the operations team on in\-store execution: rotating acrylic sign inserts, table materials, in\-order flyers, and similar. * Building and scheduling campaign emails *‘Always\-On’ Growth Initiatives* * CRM growth: email list, SMS list, and loyalty program enrollment and engagement * Off\-premise catering and event room channel growth *Cadence* * Biweekly marketing call, approximately one hour * Input KPIs into Bloom Growth ahead of the biweekly call. * Plan and review monthly campaign progress in Notion. **How We’ll Work Together** You’ll have direct access to our graphic designer, ad agency, videographer, editor, and operations team. You’ll have a discretionary spend limit that you don’t need approval to use. We’re structuring it this way on purpose: we’re buying autonomy, and autonomy requires authority. *