Content Creator

The Content Creator’s responsibilities span instructional design, content strategy, narrative development, brand alignment, cross-functional collaboration, and learner impact. You translate complex client inputs into clear, compelling learning and enablement content that is accurate, usable, and genuinely valuable for the audience.Content Strategy & Narrative DevelopmentTranslate complex client narratives, products, and use cases into engaging, learner-friendly stories and content structures.Take complex briefs and ask sharp, practical questions to clarify:Audience and context of useAsset-level goals vs programme-level goalsDesired behaviour change or business impactTone, constraints, and success measuresPropose smart formats and approaches to communicate content clearly (e.g., scenario-based learning, modular job aids, decision trees, talk tracks, demos, cheat sheets).Build narrative flow that keeps the audience oriented, motivated, and able to act.Instructional Design & Learning Content DevelopmentCreate a wide range of content types, including:Sales and training slide decksLearning assets (infosheets, demo guides, job aids)Sales enablement playbooks and toolkitsE-learning scripts or module-ready contentVideo scripts, storyboards, and narration copyInfographics and visual learning content (in collaboration with design)Developer or technical enablement assets such as guides, integration playbooks, technical onboarding materials, and demo flows for technical products or platformsApply adult learning principles where relevant (clarity, relevance, practice, feedback, reinforcement).Write with precision and usability: the output should be immediately usable by the intended audience without additional explanation.Co-working with AI (required)You should be proficient and confident using AI tools as part of your workflow — to increase speed, sharpen thinking, and improve quality (without outsourcing judgement).Use AI to accelerate outlining, drafting, iteration, summarisation, and content versioning.Validate all AI-assisted outputs for accuracy, tone, inclusivity, and brand alignment.Use AI to stress-test clarity (e.g., “what would a first-time learner misunderstand?”) and strengthen examples, knowledge checks, or scenario realism.Maintain confidentiality and follow project guidance on what can and cannot be shared with AI tools.Subject Matter Translation (Enterprise / B2B)Transform technical product information into solution-focused content that supports sales conversations, customer confidence, and real-world application.Synthesise dense source material into crisp, high-value content with a clear throughline.Where needed, create realistic scenarios that reflect customer contexts, objections, or decision points — without inventing unsupported claims.Brand Alignment & MessagingDeliver content that adheres strictly to client brand guidelines, tone, and voice.Maintain consistency across assets (terminology, formatting, naming conventions, and narrative).Produce concise outputs that meet runtime or consumption goals (e.g., “under X minutes”, “one-page job aid”, “5-slide talk track”), without losing meaning.Collaboration & Ways of WorkingAttend briefing and project meetings as needed to gather context and confirm direction.Collaborate effectively with the project POC, learning/design partners, and wider delivery team.Proactively flag ambiguity, missing inputs, or risks early — with proposed solutions, not just problems.Work smoothly across Google Workspace and shared documentation workflows (Docs, Slides, Drive).Feedback Integration & Quality ControlReceive and incorporate feedback constructively, quickly, and accurately.Maintain high standards of accuracy, consistency, and instructional soundness across all deliverables.Conduct final quality checks before submission, including:Accuracy and completeness vs briefFlow and readabilityConsistent terminology and styleFormatting and usabilityFact-checking and claim discipline (no unverified statements)Conduct technical accuracy checks against source documentation, SME feedback, and approved product guidance, ensuring all implementation steps, claims, terminology, and examples are correct.RequirementsMust HaveProven experience creating learning and/or enablement content for Enterprise / B2B audiences.Strong writing and editing craft: clarity, structure, tone control, and narrative flow.Confidence turning complex technical or product content into accessible, usable outputs.Comfort working within Google Workspace (Docs and Slides especially).Strong collaboration habits: proactive communication, reliable follow-through, and comfort working with feedback.Confident co-working with AI tools in a professional content workflow (drafting, iteration, refinement).Nice to HaveExperience in sales enablement, customer enablement, or enterprise L&D.Experience creating e-learning scripts or content designed for LMS build.Familiarity with AI enablement and/or technical product domains.Exper