Digital Marketing Specialist

Digital Marketing Specialist (Google Ads, SEO & Social Media) – RemoteGoogle Ads | SEO | Social Media | Performance MarketingPosition Type: Full-Time, Remote Working Hours: U.S. Business HoursAbout the RoleAt Pavago, we’re hiring on behalf of one of our clients for a Digital Marketing Specialist to execute, optimize, and scale digital marketing campaigns across paid, organic, and social channels.This is a hands-on, execution-focused role where you’ll take ownership of Google Ads, SEO, social media engagement, and campaign performance. You’ll continuously analyze data, test new ideas, and optimize campaigns to drive traffic, leads, and measurable business growth.If you’re passionate about digital marketing, enjoy working with performance metrics, and thrive on improving campaign results through data-driven decisions, this role is built for you.What You’ll OwnGoogle Ads & Paid Search (Primary Focus) Build, manage, and optimize Google Ads campaigns across: Search Display Remarketing Conduct keyword research and campaign planning. Write and test high-converting ad copy. Optimize: Cost Per Click (CPC) Click-Through Rate (CTR) Conversion Rate Cost Per Acquisition (CPA) Return on Ad Spend (ROAS) Manage campaign budgets, bidding strategies, audience targeting, and performance. Continuously test and improve campaign effectiveness. Social Media Management & Engagement Manage company presence across: Instagram Facebook LinkedIn Respond to comments, messages, and audience interactions. Schedule and publish content. Write engaging captions and optimize posts. Monitor audience growth and engagement metrics. Support brand visibility and community engagement initiatives. SEO & Organic Growth Conduct keyword research using tools such as: SEMrush Ahrefs Optimize: Website metadata On-page content Internal linking Technical SEO elements Track keyword rankings and organic traffic performance. Identify content opportunities and SEO growth initiatives. Support ongoing website optimization efforts. Analytics & Performance Reporting Monitor performance across: Paid campaigns Organic traffic Social media Analyze marketing performance using Google Analytics 4 (GA4). Prepare reports highlighting: Key insights Performance trends Optimization opportunities Maintain organized documentation of campaign updates and testing results. RequirementsMust-Have QualificationsExperience 3+ years of hands-on experience managing Google Ads campaigns. 3+ years of experience managing social media platforms. Proven SEO experience using: SEMrush Ahrefs Or similar SEO platforms. Core Skills Strong understanding of: PPC strategy CPC CTR Conversion tracking CPA ROAS Experience with Google Analytics 4 (GA4). Strong written English communication and copywriting skills. Ability to work independently in a remote environment. Excellent analytical and problem-solving skills. Nice to Have Experience managing multiple client accounts. Background in: SaaS B2B Marketing E-commerce Experience with: A/B testing Conversion Rate Optimization (CRO) Landing page optimization Familiarity with content marketing workflows and marketing automation tools. What Makes You a Strong Fit You’re execution-focused and enjoy managing campaigns directly. You make decisions based on performance data. You enjoy testing, learning, and optimizing continuously. You’re comfortable balancing creative thinking with analytical decision-making. You can successfully manage multiple campaigns simultaneously. You’re proactive, organized, and results-driven. Tools & Technologies Google Ads Google Analytics 4 (GA4) SEMrush Ahrefs Google Search Console Instagram Facebook LinkedIn Google Workspace Marketing reporting tools What a Typical Day Looks Like Review campaign dashboards and performance metrics. Optimize Google Ads campaigns, audiences, and creatives. Monitor and respond to social media engagement. Improve SEO content and keyword strategies. Analyze marketing data and identify optimization opportunities. Prepare campaign performance reports and recommendations. In short: You continuously improve traffic, engagement, conversions, and marketing performance across paid, social, and organic channels.Key Metrics for Success (KPIs) Improved Google Ads performance (CTR, CPC, CPA, ROAS). Growth in social media engagement and audience activity. Increased organic traffic and keyword rankings. Accurate and actionable marketing reports. Consistent campaign optimization and measurable performance improvements. Why Join Us? Own performance across paid, social, and organic marketing channels. Work in a fast-paced, growth-focused environment. Make a direct impact on lead generation and business growth. Collaborate with experienced marketing professionals. Fully remote role with long-term growth opportunities. Clear career progression into: Performance Marketing Manager Growth Marketing Lead Digital Marketing Manager Interview Process Application Review Spark Hire Intro Video (3–5 minutes