Senior Product Marketing Specialist (B2B SaaS)

This is a remote position.We are seeking a Product Marketing Specialist to drive positioning, messaging, and demand generation across Embrace and its portfolio of B2B SaaS companies.This role will focus on translating product capabilities into compelling narratives, building strong market presence, and drivingconsistent lead generation through high-impact channels, including LinkedIn and other digital platforms.The ideal candidate combinesproduct marketing thinking with strong execution in demand generation and social channels.Key ResponsibilitiesProduct Marketing & PositioningDevelop and refinevalue propositions, messaging, and positioningfor Embrace and portfolio companiesTranslate product features intoclear customer benefits, use cases, and differentiated narrativesCreate and maintaincore messaging frameworks, pitch decks, and sales enablement materialsBuildthought leadership content, case studies, and customer success stories Demand Generation & Lead GrowthPlan and executelead generation programsacross channels to drive a qualified pipelineOwn and improve key funnel metrics:lead quality, conversion rates, and campaign performancePartner with sales teams to align ontarget segments, messaging, and MQL definitionsSupport campaign execution across inbound and outbound initiatives Social Media & Digital ChannelsOwn and scaleSocial Media Strategyfor Embrace and portfolio brands (organic + paid)Build and managecontent calendarstailored to target audiences and industriesDrive engagement throughthought leadership, founder/leadership branding, and campaign-driven contentExperiment with and optimize other relevant channels (email, communities, forums, etc.) Campaigns & Content ExecutionDesign and executeintegrated marketing campaignsacross multiple channelsCollaborate with content and design teams to producehigh-quality marketing assetsDevelop landing pages, email workflows, and campaign journeys to improve conversions Performance Tracking & OptimizationTrack campaign performance across channels using tools likeGoogle Analytics, HubSpot, or SalesforceMonitor KPIs such asleads, engagement, conversion rates, and ROIUse data to continuously optimize messaging, campaigns, and channel effectiveness Collaboration & EnablementWork closely withsales, product, and leadership teamsacross portfolio companiesEnable internal teams withmessaging, campaign templates, and best practicesEnsure consistency inbrand and communication across all marketing efforts Requirements5–10 years of experience inB2B SaaS marketing, with strong exposure toproduct marketing and demand generationProven ability to drivelead generation and campaign performanceStrong expertise in:Product positioning and messagingContent and storytellingLinkedIn marketing (organic and paid)Multi-channel campaign executionHands-on experience with tools such asHubSpot, Salesforce, Google Analytics, and LinkedIn Campaign ManagerStrong understanding ofB2B buyer journeys and conversion funnelsExcellent written and verbal communication skillsAbility to manage multiple brands or business units simultaneouslyPreferred QualificationsExperience inenterprise or mid-market SaaS environmentsExposure toIndustrial SaaS, Manufacturing, or Fintech domainsExperience managingmulti-brand or portfolio marketing BenefitsCompetitive salary commensurate with experience.Opportunities for career advancement and professional development.Experience collaborating with a diverse, global team within a remote work setting. Originally posted on Himalayas