Director of Performance Marketing

**About AnswersNow** At AnswersNow, we are trailblazing the future of autism therapy, making it more immediate, accessible, and effective for families everywhere. Our innovative virtual ABA therapy platform is thoughtfully designed by clinicians to recreate the focused, supportive environment of in\-person therapy, complete with distraction\-free features and interactive activities that enhance engagement and progress. Our team operates fully remote—meaning you’ll have the flexibility to work from the comfort of home. If you're ready to make a meaningful impact and join a team that's reshaping autism therapy, we’d love to hear from you! **About the Role** We are seeking an analytical, growth\-obsessed **Director of Performance Marketing** to lead our paid patient acquisition engine and scale our national Direct\-to\-Consumer (DTC) footprint. This is a highly tactical, metrics\-driven role. Unlike a traditional brand\-focused marketing role, you will focus almost exclusively on driving qualified family leads into our clinical intake funnel. You will own the strategic allocation of our digital spend, manage our growth marketing agencies, and deeply analyze multi\-channel performance. You will work in lockstep with our Marketing Business Intelligence Analyst and report directly to the Chief Commercial Officer (CCO). **Job Requirements** **Required:** * 7\+ digital marketing experience, with at least 3 years specifically leading paid performance marketing (paid social and paid search) at scale. * Proven track record of directly managing substantial digital budgets with strict accountability for CPL, CPA, and ROI. * Expert\-level hands\-on experience managing campaigns inside Meta Ads Manager, Google Ads, and modern analytics suites (Google Analytics, HubSpot). * Exceptional analytical skills with a passion for using data, cohort analysis, and multi\-touch attribution to uncover optimization opportunities. * Proven experience managing external agencies and specialized creative contractors. * Entrepreneurial mindset with a proven ability to work independently in a fast\-paced, high\-growth startup environment. **Preferred / Nice\-to\-Haves:** * Prior experience in digital health, telehealth, or another regulated direct\-to\-consumer healthcare sector (highly preferred). * Familiarity with ABA therapy, behavioral health delivery models, or autism services. * Familiarity with tools such as Webflow, Peec AI, and Databricks **What You’ll Do** **1\. Paid Media, Channel Management \& Scaling** * **Agency Direction:** Direct and optimize paid media strategy and oversight across Meta and Google. Serve as the primary lead for our growth marketing agency (Lantern), managing weekly calls, campaign reviews, and creative sprints. * **Direct Platform Execution:** Manage and scale paid acquisition budgets across active ad networks, including Google Ads, Meta Ads, and Reddit Ads. * **Creative Asset Testing:** Collaborate with agencies and freelanc